Growth Marketing Manager, Digital

Papa Johns•Atlanta, GA

About The Position

The Growth Marketing Manager, Digital is responsible for driving incremental sales, customer acquisition, frequency, and profitable growth across Papa Johns' third-party marketplace partnerships, including DoorDash, Uber Eats, Grubhub, Walmart Express, and future aggregator platforms. This role will lead the development and execution of growth strategies across aggregator channels, including joint business planning, promotional programming, sponsored listings, media investments, merchandising, menu optimization, customer acquisition, retention, and marketplace innovation. The role is responsible for maximizing the value of third-party channels while not cannibalizing 1st party. This includes identifying opportunities to attract new customers, re-engage lapsed customers, increase frequency among existing customers, and create integrated programs that leverage the strengths of both aggregator and owned digital ecosystems. The role is responsible for partnering across Marketing, Analytics, Revenue Management, Operations, Finance, and agency teams to deliver growth objectives aligned with annual business goals. This role will drive customer growth and commercial objectives through a strong understanding of marketplace dynamics, customer behavior, digital marketing, data analytics, and strategic partnership management. This role will help shape the future of Papa Johns' digital growth ecosystem by developing scalable marketplace strategies, identifying new growth opportunities, and creating best-in-class commercial programs that accelerate market share and profitable growth.

Requirements

5+ years business experience in digital marketing, eCommerce, marketplace, delivery, growth marketing, or related fields
Bachelor's degree in Marketing, Business Administration, Analytics, or related field; MBA preferred
Experience managing marketplace, aggregator, retail media, or digital commerce partnerships preferred
Restaurant, QSR, retail, consumer packaged goods, or digital commerce experience preferred
Experience developing business cases, growth strategies, and managing marketing investments or budgets
Commercial and marketplace partnership acumen
Financial and business acumen
Growth: analyze, assess, align, execute, and drive measurable results
Deep understanding of digital commerce, aggregators, customer acquisition, retention, and frequency drivers
Strategic partnership management and joint business planning expertise
Analytical: uses data to generate insights, develop scorecards, and drive growth recommendations
Digital marketing and promotional strategy expertise
Budget management and ROI optimization
Planning and prioritization
Problem solving; ability to use rigorous logic to solve problems with innovative and effective solutions
Ability to work in a challenging, fast-paced environment and adapt to new situations as they arise
Ability to effectively communicate, inform, and influence senior leaders and external partners
Ability to work cross-functionally and collaboratively on multiple initiatives with a successful record of advancing projects
Process improvement mindset with a focus on continuous optimization and growth opportunities

Responsibilities

Lead day-to-day management of key aggregator partnerships that will focus on one or two of the following - DoorDash, Uber Eats, Grubhub, Walmart Express, and emerging marketplace platforms
Support development and execute annual joint business plans with aggregator partners to achieve sales, customer acquisition, frequency, and profitability objectives
Manage aggregator marketing budgets, promotional investments, sponsored listings, and co-funded media programs to maximize return on investment
Identify, negotiate, and execute high-impact promotional programs, exclusive offers, seasonal campaigns, and strategic growth initiatives
Develop strategies that maximize the complementary roles of first-party and third-party channels, ensuring each platform contributes to customer acquisition, engagement, frequency, and long-term growth
Identify opportunities to acquire new customers, re-engage lapsed customers, and increase order frequency through aggregator-specific programs, offers, and partnerships
Lead marketplace merchandising strategy, including menu optimization, placement, ratings, search visibility, imagery, content quality, and conversion performance
Create and manage aggregator performance scorecards, monitoring sales, orders, customer acquisition, retention, profitability, and share of category metrics
Analyze marketplace, customer, and competitive performance data to identify opportunities and develop recommendations that drive incremental growth
Evaluate and pilot new aggregator products, capabilities, technologies, and marketing opportunities to maintain competitive advantage
Develop business cases and secure leadership alignment for new growth initiatives, partnerships, and investment opportunities
Build strong relationships with aggregator partner leadership and influence roadmaps that support Papa Johns growth objectives
Monitor performance against business objectives and implement corrective actions to improve growth, profitability, and customer outcomes
Build strong and high-quality storytelling through decks, business reviews, and executive presentations for key internal stakeholders and external partners