Digital Marketing Specialist, Growth Marketing & Innovation

New York University • New York, NY

2d • $77,000 - $88,000

About The Position

The Digital Marketing Specialist supports the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU’s graduate programs. Serve as a versatile creative and digital marketer for the team, with a particular emphasis on creating compelling, engaging visual and multimedia content for organic social and paid advertising that engages prospective students throughout the enrollment journey. Support the planning, execution, and optimization of paid media campaigns and digital nurture initiatives designed to move prospective students from initial engagement through submitted applications. Help develop and execute advertising and nurture content across the enrollment cycle, monitor campaign performance, and leverage data and audience insights to identify opportunities for optimization and improve conversion at each stage of the funnel. The ultimate goal is to create more effective, integrated digital experiences that drive qualified leads and applications to NYU’s graduate programs.

Requirements

• Bachelor's Degree in marketing, communications, business or a related field.
• 2+ years experience producing and editing video content for marketing content.
• Experience in graphic design.
• Experience managing paid media campaigns.
• Experience writing and editing.
• Demonstrated proficiency in video production and editing, including the ability to independently conceptualize, shoot, edit, and deliver video content for digital and social platforms.
• Demonstrated proficiency in graphic design and visual content creation, with a portfolio showcasing relevant work.
• Strong visual storytelling skills and an understanding of how to create content that captures attention and communicates effectively across digital platforms.
• Strong writing and editing skills, with the ability to adapt messaging for different audiences and channels.
• Ability to manage multiple projects, prioritize competing deadlines, and collaborate effectively with creative and marketing stakeholders.
• Demonstrated curiosity about digital marketing, social media, emerging technologies, and evolving content formats.
• Demonstrated ability running paid media campaigns.

Nice To Haves

• Master's Degree in marketing, communications, business, digital media, advertising, or a related field.
• 3+ years experience managing paid search campaigns across Google Ads and additional digital advertising platforms such as Meta, Reddit, TikTok, LinkedIn or emerging AI search platforms.
• Experience with SEO, landing page optimization, marketing automation, conversion tracking, data visualization, or dashboard development.
• Strong copywriting abilities.
• Working knowledge of paid social and emerging digital advertising platforms, especially Google ads.
• Knowledge of SEO and the relationship between paid and organic search strategies.
• Experience with web analytics, conversion tracking, attribution, and marketing performance measurement.
• Experience developing or maintaining automated marketing dashboards and performance reporting.
• Ability to identify trends and patterns in complex datasets and translate them into clear recommendations for marketing strategy.
• Knowledge of AI-powered search and emerging digital advertising technologies.
• Familiarity with higher education marketing, enrollment funnels, and prospective student behavior.
• Experience with A/B testing, landing page optimization, and conversion rate optimization.
• Experience writing copy for ads, pitch decks, landing pages, email campaigns, and for SEO optimization.

Responsibilities

• Develop and execute digital marketing initiatives to build awareness and drive enrollment in NYU’s graduate programs.
• Create compelling, engaging visual and multimedia content for organic social and paid advertising.
• Plan, execute, and optimize paid media campaigns and digital nurture initiatives.
• Develop and execute advertising and nurture content across the enrollment cycle.
• Monitor campaign performance and leverage data and audience insights for optimization.
• Improve conversion at each stage of the funnel.
• Create effective, integrated digital experiences to drive qualified leads and applications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level