Growth Marketing Specialist

Piping Technology & Products Inc • Houston, TX

4d • $71,045 - $86,671 • Onsite

About The Position

Piping Technology & Products, Inc. is looking for a data-informed, hands-on growth marketer to increase qualified website traffic, inbound leads, and requests for quotation (RFQs) in a B2B manufacturing environment. This role combines demand generation, SEO, conversion optimization, content and campaign execution, marketing technology, and performance reporting. You will work across marketing, sales, and internal subject-matter teams to turn technical products and customer needs into measurable marketing programs. The right person is comfortable moving between strategy and execution: identifying an opportunity, building a test or campaign, measuring the result, and improving the process.

Requirements

• 3+ years of hands-on experience in growth, digital, demand-generation, marketing operations, or a related role; B2B, industrial, manufacturing, or technical-product experience is a plus.
• Demonstrated experience executing across several digital-marketing areas, such as SEO, content, email, lifecycle/CRM, conversion optimization, analytics, or paid/organic acquisition.
• Strong working knowledge of spreadsheets (Excel or Google Sheets) and marketing measurement.
• Experience with some combination of HubSpot or another CRM/marketing-automation platform, Google Analytics, SEO tools such as SEMrush, website/CMS tools, and workflow automation.
• Ability to interpret data, form a clear hypothesis, execute a test or improvement, and explain the result.
• Strong writing, organization, project-management, and cross-functional communication skills.
• Self-directed, curious, detail-oriented, and comfortable in a hands-on environment.

Nice To Haves

• Experience with B2B lead generation, RFQ or complex buying journeys, or technical/manufacturing marketing.
• Familiarity with paid acquisition, attribution, landing-page testing, marketing dashboards, or sales enablement.
• Experience translating technical information into useful customer-facing content.
• Familiarity with AI-search optimization concepts, with a disciplined measurement mindset.

Responsibilities

• Own and improve SEO programs, including keyword research, on-page and technical optimization, content opportunities, internal linking, and ethical link-development practices.
• Evaluate opportunities to improve visibility in AI-influenced search and answer experiences; establish practical tests and measurement rather than treating AEO/GEO as a checkbox.
• Identify conversion opportunities across priority web pages and forms, and improve the path from visitor to qualified inquiry/RFQ.
• Plan and execute campaigns across content, email, social, and sales enablement in coordination with internal stakeholders.
• Build, document, and improve lead-capture, routing, nurturing, and follow-up workflows using approved marketing tools such as HubSpot.
• Maintain sound CRM and marketing-data practices, including imports, list management, deduplication, segmentation, field governance, and documentation.
• Track website, campaign, lead, conversion, and pipeline-related performance using Google Analytics, HubSpot, spreadsheets, and other tools.
• Turn performance data into clear recommendations, tests, and priorities.
• Manage projects, dependencies, and deadlines in Trello; communicate status and risks early.
• Partner with sales and technical/internal teams to gather product knowledge, validate messaging, and support revenue-producing initiatives.
• Research and recommend tools or process improvements that increase marketing efficiency and data quality.
• Maintain reusable campaign documentation, dashboards, and operating procedures.
• Attend trade shows and industry events to support brand awareness, build industry relationships, and generate qualified leads.

Benefits

• Direct opportunity to influence website performance, inbound demand, and marketing operations.
• Broad exposure to a B2B manufacturing business and its products, customers, and internal teams.
• Opportunity to take ownership of meaningful growth programs and build expertise over time.
• Collaborative, fast-paced, hands-on work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed