Sr Manager, Performance Marketing

Wella

1d•$120,000 - $155,000•Hybrid

About The Position

The Senior Manager, Performance Marketing is a strategic, cross-channel role responsible for setting direction and driving performance outcomes across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems. The role focuses on performance strategy, agency leadership, measurement, customer journey optimization, media mix planning, and growth strategy. External agencies handle media buying and day-to-day ad management. The position sets expectations and holds internal partners and agencies accountable so marketing investments are measurable, optimized, and driving profitable growth. It carries significant ownership, decision authority, and accountability within the digital commerce organization. The position is based in Calabasas, California, with a hybrid schedule of three days onsite. A temporary remote start may be considered for exceptional candidates willing to relocate to the Calabasas area within six months of hire. It reports to the Sr. Director of Ecommerce and has no direct reports.

Requirements

Bachelor’s degree required.
5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
Strong experience working through agencies to execute ads or manage platforms.
Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
Experience developing customer-journey strategies, growth frameworks, and cross-channel performance plans that improve marketing effectiveness and business outcomes.
Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and media effectiveness analysis.
Experience developing investment strategies and budget-allocation recommendations using data, testing frameworks, and commercial performance insights.
Highly analytical, with the ability to turn data into actionable insights.
Strong project-management and organizational skills.
Effective communicator with the ability to influence cross-functional partners and agencies.
Commercially minded and comfortable working in a fast-paced, performance-driven environment.

Nice To Haves

Advanced degree.
Experience in beauty, fashion, or premium consumer brands.

Responsibilities

Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On-Site and DSP and Criteo/Retailer.com), and emerging channels.
Lead strategic relationships with performance agencies by establishing direction, priorities, testing agendas, and success metrics.
Hold agencies accountable for agreed KPIs, experimentation roadmaps, and optimization plans.
Align DTC, Amazon, and Retail Media strategies to support cohesive execution and efficient investment.
Partner with Finance and Analytics on forecasting, performance readouts, and post-campaign analysis, providing clear inputs and recommendations without direct budget ownership.
Evaluate new platforms, partners, and media opportunities, recommending where agencies should test, scale, or deprioritize.
Serve as the accountable agency sponsor, set strategic priorities, hold agency and internal teams accountable, and represent partnership work to senior local and global leadership.
Define and optimize end-to-end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.
Work cross-functionally to identify growth opportunities, remove customer-journey friction, and improve marketing efficiency across channels.
Guide measurement strategy with Analytics, including MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and cross-channel performance analysis.
Translate performance, investment, and customer-journey data into clear, decision-oriented insights and recommendations for senior stakeholders.
Define and drive the test-and-learn agenda across paid media, measurement, and customer-journey initiatives, ensuring learnings are documented, shared, and operationalized.
Partner with Finance and Analytics to develop data-driven investment recommendations, media allocation frameworks, and budget optimization strategies across channels.