Sr Specialist, Performance Marketing
PayPal•Austin, TX
•$89,000 - $127,600•Hybrid
About The Position
This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.
Requirements
- 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Nice To Haves
- Develop and implement omnichannel paid media strategies to drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Create and maintain an experimentation roadmap to test and refine marketing initiatives
- Allocate budgets across campaigns and channels to maximize return on investment
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
Responsibilities
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns, product launches, and report results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs, testing plans, and coordinate end-to-end implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Benefits
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support your mental health
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
