Digital Growth Manager

First Financial Bank NA•Clarksville, TN

2d•Hybrid

About The Position

The Digital Growth Manager develops and executes digital marketing campaigns and lifecycle journeys to support customer acquisition, deposit growth, onboarding, retention, and relationship expansion. The role combines strategic planning with hands-on campaign execution, using marketing automation, data-driven insights, and technology to create personalized customer experiences and measurable business growth. The manager builds, tests, launches, and maintains campaigns using Marketo or a comparable platform, including email marketing, audience segmentation, triggered workflows, nurture programs, and CRM integration. The position coordinates campaign execution with Brand, Content, Web, Sales Enablement, business partners, and external agencies, aligning creative, messaging, landing pages, tracking, approvals, and quality assurance. The role analyzes campaign performance across email, paid media, landing pages, web activity, and CRM interactions; leads A/B testing and ongoing optimization; and collaborates with Marketing Insights and business line partners to turn business priorities into targeted campaigns and actionable growth opportunities. It also troubleshoots automation and data issues and improves campaign workflows, reporting, efficiency, consistency, quality, and compliance. The position is hybrid and can be based in Indiana, Illinois, Kentucky, Tennessee, or Georgia.

Requirements

5+ years of experience in digital marketing, lifecycle marketing, marketing automation, campaign operations, or growth marketing.
Hands-on experience building and managing campaigns in Marketo or a comparable marketing automation platform.
Strong knowledge of email marketing, audience segmentation, nurture journeys, lead scoring, landing pages, campaign tracking, digital analytics, and conversion optimization.
Experience with paid media campaigns, A/B testing, and cross-channel campaign performance analysis.
Strong analytical, problem-solving, organizational, and project management skills, including the ability to turn campaign data into actionable recommendations.
Excellent communication and collaboration skills, with the ability to coordinate initiatives across multiple teams and business partners.
Ability to balance strategic planning with hands-on execution while managing multiple priorities, deadlines, and quality expectations.
Demonstrated initiative, accountability, curiosity, and commitment to continuous improvement and measurable business outcomes.
Ability to perform sustained computer-based work, review detailed campaign logic and data, and communicate effectively across teams.

Nice To Haves

Marketo experience.
Experience with CRM-integrated campaigns.
Experience with Adobe Experience Manager (AEM) or a similar content management system.
Experience in financial services or another regulated industry.
Familiarity with AI-enabled tools for campaign development, testing, reporting, and process improvement.

Responsibilities

Develop and execute targeted digital marketing campaigns and lifecycle journeys supporting customer acquisition, deposit growth, onboarding, retention, and relationship expansion.
Build, test, launch, and maintain marketing automation campaigns, including email marketing, audience segmentation, triggered workflows, nurture programs, and CRM integration.
Coordinate campaign execution with Brand, Content, Web, Sales Enablement, and external agencies, aligning creative, messaging, landing pages, tracking, approvals, and quality assurance.
Analyze campaign results across email, paid media, landing pages, web activity, and CRM interactions to identify trends and recommend enhancements.
Lead A/B testing and ongoing optimization of audiences, messaging, creative, calls to action, and digital experiences.
Collaborate with Marketing Insights and business line partners to translate business priorities into targeted campaigns, measurable objectives, and actionable growth opportunities.
Troubleshoot automation and data issues and improve campaign workflows, reporting, execution efficiency, and consistency while maintaining quality and compliance.