Lead Strategist - Digital Growth

State Farm•Dunwoody, GA

7d•Hybrid

About The Position

The Lead Strategist - Digital Growth defines how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels. The role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology. The position identifies precision engagement opportunities across customer journeys and sets strategies for audience, decisions, treatments, channels, timing, and measurement. It partners with data science and analytics teams to translate business needs into model requirements and actionable decision strategies, and coordinates with digital, marketing, agent, product, MarTech, privacy, and technology partners on omnichannel operating approaches. The role also develops business cases and roadmaps, uses experimentation and incremental measurement to refine decision policies, and documents decision logic, assumptions, governance needs, and scale requirements. This is a hybrid position assigned to a facility in Bloomington, Illinois; Dunwoody, Georgia; Richardson, Texas; or Tempe, Arizona. For Enterprise Technology, hybrid work will require approximately 40% in-office time each month, beginning in late 2027. Applicants must be eligible to work lawfully in the United States immediately; State Farm will not sponsor work authorization for this opportunity.

Requirements

At least 8 years of experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.
Ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations.
Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities.
Excellent written and verbal communication skills, including executive-ready storytelling and decision support.
Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment.
Must be eligible to lawfully work in the United States immediately; employer sponsorship for U.S. work authorization is not available.

Nice To Haves

Experience working in a large, regulated enterprise and navigating privacy, security, legal, risk, and governance requirements.
Experience with digital customer journeys, insurance or financial services, growth analytics, personalization, experimentation, or marketing technology.
Demonstrated success working in cross-functional product or pod-based operating models and moving work from insight to implementation.
A bias toward measurable outcomes, reusable capabilities, clear documentation, and continuous learning.

Responsibilities

Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Benefits

Potential yearly incentive pay up to 24% of base salary.
Annual raise and bonus eligibility.
Health and wellbeing programs; State Farm pays most of the healthcare premium, with multiple healthcare plan options.
Vision, dental, telemedicine, 24/7 mental health professionals, and other health resources.
Industry-leading training programs and tuition assistance.
Employee resource groups and mentoring.
Fertility, IVF, and adoption assistance.
College coaching, national discount programs, financial workshops, and free financial coaching.
Generous time-off policies, including the opportunity to initially earn up to 20 days annually, parental leave, paid holidays, celebration day, life leave, bereavement leave, and community service/education support days.
Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
Free financial advisors and a 401(k) plan with company contributions of up to 7% of salary.