Digital Strategist

Sterling Computers Corporation•North Sioux City, SD

About The Position

Sterling is a provider of IT solutions and services helping federal, state, and local government agencies modernize infrastructure, adopt AI, and strengthen cybersecurity. The Digital Strategist will develop and execute high-impact digital marketing programs that connect marketing efforts to pipeline growth, support solution selling, and align with sales and partner teams. The position develops integrated campaigns across SEO, paid media, email, and account-based marketing (ABM); supports go-to-market efforts for key solutions; builds audience and account targeting strategies; manages marketing automation and CRM-related work; and tracks campaign performance, pipeline contribution, and ROI. The role is based in North Sioux City, South Dakota, and reports to the Director of Marketing.

Requirements

At least 3 years of B2B digital marketing experience.
Experience with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, or similar.
Strong understanding of SEO and paid social.
Experience with ABM strategies.
Familiarity with CRM systems; Salesforce is preferred.
Proficiency with tools such as SEMrush, Google Analytics (GA4), and LinkedIn Campaign Manager.
Strong analytical and communication skills.

Nice To Haves

Experience marketing to federal or SLED audiences.
Experience working with technology partners.
Experience in AI, infrastructure, or cybersecurity marketing.

Responsibilities

Develop and execute integrated digital marketing strategies aligned with revenue and pipeline goals.
Build and manage multi-channel campaigns across SEO, paid media, email, and ABM.
Support go-to-market efforts for AI, private wireless, cybersecurity, and infrastructure modernization solutions.
Align campaigns with technology partners to support co-marketing initiatives.
Develop buyer personas for federal, SLED, and enterprise audiences.
Build and manage target account lists for ABM campaigns.
Map customer journeys and identify key engagement points across the funnel.
Develop and support SEO strategy, including keyword research and optimization.
Plan and execute paid campaigns across LinkedIn and Facebook.
Manage paid media budget allocation, targeting strategy, and creative testing.
Build and manage email campaigns and nurture journeys.
Develop segmentation and personalization strategies.
Implement lead scoring and lifecycle management.
Support CRM strategy within Salesforce and ensure clean data flow between platforms.
Build reporting dashboards for performance tracking.
Develop and execute ABM campaigns targeting high-value accounts.
Coordinate personalized marketing efforts across channels.
Track and analyze campaign performance and report on pipeline contribution and ROI.