Digital Sales Strategist

TEGNA Inc. • Phoenix, AZ

1d

About The Position

The Digital Sales Strategist works with Account Executives, Account Managers, and sales leaders to develop digital solutions using ad-serving interfaces and other operational platforms. The role focuses on campaign success through pre-sales order entry, management, and optimization of digital media campaigns to ensure they launch and deliver successfully. It also supports revenue growth by identifying prospects, expanding current client relationships, and creating solutions across broadcast, digital, and streaming platforms. A current driver's license and the ability to operate a news-gathering vehicle to and from various locations are required.

Requirements

• 1–3 years of digital marketing sales support, inside sales, or outside sales experience.
• Expert knowledge of digital sales and marketing, including a good grasp of OTT and targeted display.
• Ability to create revenue opportunities through synergies between interactive sales and other media.
• Proficiency with Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presentation and communication skills with internal and external customers and partners.
• Demonstrated organizational skills and ability to multitask.
• Effective problem-solving and decision-making skills.
• Self-motivation and a strong work ethic.
• Current driver's license and ability to operate a news-gathering vehicle to and from various locations.

Nice To Haves

• Google AdWords certification.
• Interactive Advertising Bureau (IAB) certification.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them with the full product line of KPNX-TV Phoenix offerings.
• Create custom, solutions-driven campaigns across broadcast, digital, and streaming (OTT) media platforms.
• Build relationships with key clients by understanding their business needs and competitive landscape.
• Give the Account Management team clear and concise direction to support successful campaign execution.
• Partner with the Account Manager to provide exceptional customer service and fulfill contracts.
• Use Matrix and the station CRM to manage day-to-day activity, pipeline, and forecasts.
• Represent the media group positively and professionally at community events and surrounding businesses.
• Support digital campaign success through pre-sales order entry, management, and optimization to ensure launch and delivery.

Benefits

• Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) plan with employee contributions and a 100% company match on contributions up to the first 4% of pay; company matching contributions are vested from day one.
• Nine free virtual doctor appointments annually for employees and eligible family members, regardless of participation in TEGNA medical plans.
• 12 free annual therapy sessions with a licensed clinician for employees and eligible family members.
• Paid Time Off (PTO).
• Nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed