Digital Strategist

Grassroots Analytics•Columbia, WA

4d•Onsite

About The Position

Grassroots Analytics (GA) is a political technology company that uses data on more than 20 million active, left-leaning American donors to support progressive campaigns and causes. Its Digital Team works to democratize fundraising and encourage innovation. The Digital Strategist will use fundraising experience, flexibility, creativity, and confidence to serve peer-to-peer clients and full-service programs in the Digital Lab. This growth-oriented role combines independent leadership with 360-degree project management and collaboration. The Strategist will work with campaign, PAC, and nonprofit accounts, from small local organizations to major federal campaigns and international organizations. The position focuses specifically on email and text fundraising and is full-time and in-office at GA’s Washington, D.C. office in the Chinatown neighborhood.

Requirements

At least 2 years or 1 complete election cycle of experience contributing to a digital fundraising program.
Experience may come from a campaign, nonprofit, digital firm, or another cause-based setting that can be translated to the role.
Strong writing skills across styles and formats, including digital fundraising.
Experience working with CRMs, SMS platforms, and donation platforms.
Facility with data analysis, revenue and ROI tracking, and projections.
Working knowledge of HTML.
Openness to feedback, willingness to be wrong, and flexibility to pivot when necessary.
Passion for and belief in the power of digital fundraising to influence the future.
Demonstrated commitment to social justice, equity, and inclusion.
Willingness to work in-office in Washington, D.C.
Applicants should provide a resume and a one-page cover letter describing the unique value they would bring to the role.

Nice To Haves

Social media, action advocacy, or marketing experience is valuable; applicants with these skills should explain how they would translate them into email and text fundraising.

Responsibilities

Drive client strategy and execution across text, email, digital advertising, and new digital channels.
Proactively recommend content ideas, especially those tied to deadlines and timely opportunities, to maximize fundraising and donor acquisition.
Collaborate with the digital team on strategy and recommend ways to improve client fundraising and donor acquisition.
Write compelling digital fundraising content in accordance with best practices.
Develop expertise in quality assurance for outgoing client content across full-service and peer-to-peer work.
Delegate, collaborate, and communicate effectively while balancing full-service and peer-to-peer responsibilities.
Maintain robust testing and tracking procedures to challenge assumptions and measure success.
Use GA’s database innovatively to grow lists and optimize client fundraising.
Lead communication for assigned full-service clients and build productive, proactive, and informative relationships with client contacts.
Produce, segment, and send digital fundraising content across platforms, learning the use cases for each.
Establish reporting and troubleshooting processes.