Digital Strategist
About The Position
The Digital Strategist works with Account Executives, Account Managers, and sales leaders to develop digital solutions using ad-serving interfaces and other operational platforms. The role focuses on generating revenue and ensuring campaign success through pre-sales strategy, efficient campaign execution, and optimization of digital media campaigns in partnership with Account Managers and Digital Fulfillment Specialists. The position develops marketing solutions using TEGNA’s digital platforms, identifies audiences and revenue opportunities, and analyzes campaigns to support client results and grow digital business. The strategist may also attend client calls as a subject matter expert on TEGNA’s digital product offerings.
Responsibilities
- Work strategically with the sales team to develop marketing solutions that deliver client results through digital platforms.
- Partner with Account Executives to generate digital revenue.
- Lead retention, expansion, and development of new digital business.
- Identify and quantify consumer audiences receptive to client advertising messages.
- Identify revenue opportunities by finding gaps in current digital advertising campaigns, including impression-share deficiencies or missing platforms.
- Assist with quarterly business reviews and conduct strategic reviews of key digital accounts.
- Monitor and analyze digital campaigns to develop solutions that retain and grow digital revenue.
- Create case studies and communicate successful digital campaign results to the sales team.
- Monitor competitor websites for potential revenue opportunities.
- Attend client calls when needed as a subject matter expert on digital product offerings.
Benefits
- Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
- Dental and vision coverage.
- Fertility, surrogacy, and adoption assistance.
- Disability insurance.
- Life insurance.
- 401(k) plan with company match: contributions up to the first 4% of pay are eligible for a 100% match and are 100% vested from day one.
- Nine free virtual physician appointments annually for employees and eligible family members through Teladoc.
- Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
- Paid time off (PTO).
- Nine paid holidays per year.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
