Digital Strategist

TEGNA Inc. • Houston, TX

1d

About The Position

The Digital Strategist assists and strategizes with Account Executives, Account Managers, and sales leaders to build digital solutions using ad-serving interfaces and other operational platforms. The role's primary responsibility is revenue generation and campaign success through pre-sales strategy, efficient campaign execution, and optimization of digital media campaigns in partnership with Account Managers and Digital Fulfillment Specialists.

Responsibilities

• Work strategically with the sales team to generate marketing solutions that deliver client results through TEGNA's digital platforms.
• Partner with Account Executives to generate digital revenue.
• Lead retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences receptive to client advertising messages.
• Identify revenue-generating opportunities by finding gaps in current digital advertising campaigns, such as impression-share deficiencies or missing platforms.
• Assist with quarterly business reviews and execute strategic reviews of key digital accounts.
• Proactively monitor and analyze digital campaigns to develop solutions that retain and grow digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attend client calls when needed as a subject matter expert on digital product offerings.

Benefits

• Medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) plan with employee contributions and a company match of 100% on contributions up to the first 4% of pay; company contributions are 100% vested from day one.
• Nine free virtual doctor appointments annually for employees and eligible family members through Teladoc, regardless of enrollment in TEGNA medical plans.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
• Paid time off (PTO).
• Nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed