Digital Growth & Revenue Lead

Pengate Handling Systems, Inc.•Montgomery Township, PA

About The Position

Pengate Handling Systems is seeking a hands-on, results-driven digital marketing professional to own digital initiatives that improve the company’s online presence, generate qualified leads, and enhance customer experience. The role combines technology, creativity, and data to support business growth through website optimization, SEO, digital campaigns, email automation, analytics, and collaboration across internal teams and external partners.

Requirements

5+ years of hands-on digital marketing experience, preferably in a B2B environment.
Experience managing websites, optimizing SEO, and executing lead-generation campaigns.
Strong understanding of Google Analytics 4, Google Search Console, content management systems (CMS), and conversion tracking.
Experience with email marketing platforms, marketing automation, and lead-nurture campaigns.
Ability to analyze campaign performance and translate data into actionable improvements.
Experience with A/B testing, landing-page optimization, and improving website conversion rates.
Strong technical aptitude, including the ability to troubleshoot issues and collaborate with developers or vendors.
Excellent organizational, communication, and project management skills.
Ability to work independently, manage multiple priorities, and take ownership of projects from start to finish.

Nice To Haves

Experience in industrial equipment, manufacturing, distribution, rental, or service-related industries.
Familiarity with CRM-connected marketing automation platforms such as Oracle Eloqua or Aimbase.
Working knowledge of HTML/CSS, Google Tag Manager, structured data, or website integrations.
Experience with local SEO, AI search optimization (AEO), and AI-assisted marketing tools.
Experience supporting multiple brands, locations, or business units.
Familiarity with Microsoft Power Automate or similar platforms.

Responsibilities

Manage and optimize company websites, landing pages, and online forms to improve user experience and lead generation.
Develop and execute SEO strategies to increase organic traffic and search visibility, including emerging AI-driven search opportunities.
Identify and implement opportunities to improve website performance, mobile experience, accessibility, and conversion rates.
Support website updates, integrations, and migrations while maintaining a consistent customer experience.
Plan and execute targeted digital campaigns across key markets, industries, and services.
Create landing pages, calls to action, and digital content to convert visitors into qualified leads.
Analyze customer behavior and campaign performance, conduct A/B testing, and implement conversion improvements.
Collaborate with Sales to improve lead quality, follow-up processes, and customer engagement.
Build and manage segmented email campaigns, automated nurture programs, and customer engagement initiatives.
Optimize marketing automation workflows and use AI tools and marketing technology to improve efficiency and campaign performance.
Partner with internal teams on CRM integrations, lead tracking, and marketing automation improvements.
Monitor performance using Google Analytics 4, Google Search Console, CRM reporting, and Power BI; track KPIs, identify trends, and recommend improvements.
Work with Marketing, Sales, IT, and Operations to execute campaigns and support business priorities.
Coordinate with external vendors and developers on website enhancements and digital initiatives.
Explore digital marketing tools, technologies, and strategies to support business growth.