Digital Growth & Revenue Lead

The Raymond Corporation•Chalfont, PA

22h

About The Position

Pengate Handling Systems is seeking a hands-on, results-driven marketing professional to own digital marketing initiatives that improve the company’s online presence, generate qualified leads, and enhance the customer experience. The role combines technology, creativity, and data across website optimization, SEO, email automation, and digital campaigns. The Digital Marketing & Growth Lead manages and improves websites, landing pages, and online forms; develops SEO and digital campaign strategies; builds email campaigns and automated nurture programs; and monitors performance using analytics, CRM reporting, and business intelligence tools. The role works closely with Marketing, Sales, IT, Operations, and external vendors to support business priorities and improve lead generation and customer engagement.

Requirements

At least 5 years of hands-on digital marketing experience, preferably in a B2B environment.
Experience managing websites, optimizing SEO, and executing lead-generation campaigns.
Strong understanding of Google Analytics 4, Google Search Console, content management systems, and conversion tracking.
Experience with email marketing platforms, marketing automation, and lead-nurture campaigns.
Ability to analyze campaign performance and translate data into actionable improvements.
Experience with A/B testing, landing-page optimization, and improving website conversion rates.
Strong technical aptitude, including the ability to troubleshoot issues and collaborate with developers or vendors.
Excellent organizational, communication, and project management skills.
Ability to work independently, manage multiple priorities, and take ownership of projects from start to finish.

Nice To Haves

Experience in industrial equipment, manufacturing, distribution, rental, or service-related industries.
Familiarity with CRM-connected marketing automation platforms such as Oracle Eloqua or Aimbase.
Working knowledge of HTML/CSS, Google Tag Manager, structured data, or website integrations.
Experience with local SEO, AI search optimization (AEO), and AI-assisted marketing tools.
Experience supporting multiple brands, locations, or business units.
Familiarity with Microsoft Power Automate or similar platforms.

Responsibilities

Manage and optimize company websites, landing pages, and online forms to improve user experience and lead generation.
Develop and execute SEO strategies to increase organic traffic and search visibility, including emerging AI-driven search opportunities.
Identify and implement improvements to website performance, mobile experience, accessibility, and conversion rates.
Support website updates, integrations, and migrations while maintaining a consistent customer experience.
Plan and execute targeted digital campaigns for key markets, industries, and services.
Develop landing pages, calls to action, and digital content that convert visitors into qualified leads.
Analyze customer behavior and campaign performance to identify improvement opportunities.
Conduct A/B testing and implement strategies to improve conversion rates.
Collaborate with Sales to improve lead quality, follow-up processes, and customer engagement.
Build and manage segmented email campaigns, automated nurture programs, and customer engagement initiatives.
Optimize marketing automation workflows to improve lead nurturing and campaign effectiveness.
Use AI tools and marketing technology to streamline processes and improve campaign performance.
Partner with internal teams on CRM integrations, lead tracking, and marketing automation improvements.
Monitor digital marketing performance using Google Analytics 4, Google Search Console, CRM reporting, and Power BI.
Track key performance indicators, identify trends, and recommend data-driven improvements.
Work with Marketing, Sales, IT, and Operations to execute campaigns and support business priorities.
Coordinate with external vendors and developers on website enhancements and digital initiatives.
Explore digital marketing tools, technologies, and strategies to support business growth.