Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc.•Virginia Beach, VA

1d•$150,000 - $190,000

About The Position

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill brand for a digital-first world. The role advances how the brand is experienced, discovered, and activated across digital ecosystems to drive brand relevance, measurable growth, and local impact at scale. It combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to develop data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and helps Goodwill remain relevant to its audiences while supporting local member organizations’ mission delivery. The position sets and executes a multi-year, digital-first brand growth strategy for Goodwill Industries International and the Goodwill member network. It designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent yet locally adaptable execution across markets. It identifies emerging platforms, technologies, and marketing models, then develops actionable strategies, guidance, playbooks, and best practices for network adoption. The role collaborates with internal teams, executive leadership, member organizations, and external partners to evolve Goodwill’s brand and marketing capabilities in response to changing consumer behavior and category dynamics. The Senior Director supervises directors and managers across Digital & Performance Marketing, Brand Management, Creative Services, and Social Media. The position leads and develops teams; partners with analytics, communications, mission, development, government relations, public relations, and legal functions; manages relationships with agencies, technology partners, vendors, and industry leaders; and regularly engages with Goodwill member CEOs and marketing leaders. The role is responsible for strategic recommendations and decisions related to digital systems, brand growth, innovation, and network enablement, as well as performance measurement, executive reporting, and budget decisions that maximize impact and return on investment. The work is generally sedentary, with occasional walking and standing. Some travel is required. The environment is fast-paced and complex, requiring comfort with change and multiple concurrent priorities.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles.
At least 5 years of experience in senior leadership positions.
Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.
Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
Ability to translate innovation into scalable best practices and systems.
Experience driving data-informed decision-making and performance measurement.
Proven leadership skills and ability to inspire, align, and mobilize teams and stakeholders.
Strong strategic, analytical, and problem-solving capabilities.
Excellent written and verbal communication skills, including executive-level storytelling.
Highly collaborative and adaptable, with comfort operating amid complexity and change.

Nice To Haves

MBA or another advanced degree.

Responsibilities

Develop and lead enterprise-level, digital-first brand growth strategies aligned with Goodwill Industries International’s business and mission objectives.
Shape the Goodwill brand experience across owned, paid, earned, and emerging digital platforms, including brand positioning, messaging, storytelling, and creative assets.
Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
Lead performance marketing strategies in partnership with the analytics team, using insights to inform optimization and investment decisions.
Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact.
Translate innovation into actionable guidance, playbooks, pilots, and toolkits for the Goodwill member network.
Partner across functions to advance responsible and effective adoption of AI in marketing workflows.
Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity.
Ensure brand systems, tools, and frameworks support consistency while allowing local flexibility.
Drive and support member adoption of marketing strategies that advance retail performance, donor engagement, and mission outcomes.
Lead and develop high-performing teams across digital, brand, creative, and innovation functions.
Collaborate with PR, Communications, Analytics, Government Relations, Mission, and Development teams.
Measure and communicate performance through clear KPIs, insights, and executive-level reporting.
Make budget decisions intended to maximize impact and return on investment.
Partner with Legal to steward Goodwill intellectual property, guide responsible digital acceleration, manage compliance implications of digital and AI-enabled marketing, and address evolving risks related to innovation, nonprofit regulation, and brand trust.
Manage ongoing relationships with agencies, technology partners, vendors, and industry leaders; engage with senior GII leadership and Goodwill member CEOs and marketing leaders.