Senior Director Brand Marketing

Nestle Operational Services Worldwide SA•Solon, OH

4d•$206,763 - $294,726

About The Position

The Senior Director, Brand Marketing is the senior marketing leader for Stouffer’s, an iconic, nationally scaled Nestlé USA brand. The role shapes the brand’s strategic vision and positions it for sustained, profitable growth, overseeing brand equity, positioning, consumer insight, innovation, commercial execution, and P&L performance. The leader also leads an integrated product experience (PX) and customer experience (CX) team, using data, technology, and emerging capabilities to deepen consumer connection and accelerate growth. The position requires strong leadership presence, sound judgment, and the ability to challenge conventional thinking, inspire and develop high-performing teams, build organizational followership, and influence senior leaders and cross-functional partners. It leads a marketing organization of 10, including three direct reports, and is accountable for Stouffer’s brand-level results, including market share, sales volume growth, profit delivery, and marketing budget planning and management. The role has potential to grow into broader marketing leadership.

Requirements

Bachelor’s degree in a related discipline from an accredited institution.
At least 10 years of marketing experience, including a minimum of five years in marketing leadership positions.
Executive-level stakeholder management skills, internally and externally.
Strong digital marketing and e-commerce acumen.
Exceptional oral and written communication skills, with the ability to communicate effectively at all levels of diverse organizations.
Deep brand marketing strength in brand equity, positioning, consumer insight, full-funnel storytelling, and portfolio strategy.
Proven success scaling a nationally recognized brand or portfolio with meaningful P&L accountability.
Strong record of developing innovation and renovation and converting insight and foresight into a commercially viable pipeline.
Ability to lead through change, competing priorities, ambiguity, and transformation while maintaining clarity and momentum.
Leadership presence and ability to inspire teams, influence senior stakeholders, and be consistently visible and accessible on campus.
Fluency in next-generation marketing capabilities, including AI, retail media, creator/social, advanced analytics, personalization, and digital commerce.
Experience building product experience and customer experience capability across marketing teams, including PX, CX, and blended responsibilities.
Strong experience in U.S. CPG marketing within matrixed, cross-functional organizations.
Solid brand-level P&L understanding, including investment trade-offs, base business management, and ROI.
Strong collaboration and influencing skills across Sales, CDCE, Finance, R&D, Operations, Digital, Media, and Shopper teams.

Nice To Haves

MBA or master’s degree with a concentration in Marketing or Business.

Responsibilities

Lead development and execution of Stouffer’s brand and portfolio strategy, aligned with three-to-five-year growth horizons and Frozen Division priorities.
Own the annual brand operating plan, translating strategy into objectives, tactics, and resource plans to deliver NNS, share, and profit targets.
Set an insight-anchored brand ambition, including the brand’s role, price/pack architecture, and renovation-versus-innovation choices.
Establish brand guardrails and frameworks to support consistency and scalability across formats, occasions, channels, customers, and experiences; serve as the primary brand decision owner and escalate strategic trade-offs as needed.
Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that inform brand strategy, positioning, and growth priorities.
Own the innovation and renovation agenda, partnering with R&D and cross-functional teams to develop a stage-gated pipeline from concept through commercialization.
Drive product experience superiority across taste, quality, packaging, claims, value proposition, and usage occasions; translate consumer insight and foresight into a commercially viable pipeline.
Use brand health and business performance metrics to guide decisions and performance management; lead post-launch reviews, test-and-learn plans, and continuous optimization.
Use insights and analytics to inform trade-offs, investment shifts, personalization opportunities, and strategic refinements.
Lead integrated, full-funnel communications planning and champion creative consistency across paid, owned, earned, retail media, creator/social, and digital commerce touchpoints.
Lead the Stouffer’s agency ecosystem, including briefing, performance management, and budget stewardship; partner with Digital, Media, Shopper, and Customer teams to improve engagement and effectiveness.
Develop and manage brand-level investment frameworks, including PFME, media, retail media, and shopper investments; plan, track, and optimize PFME spend for demand generation, brand health, and ROI.
Partner with RGM/SRM, Finance, and Sales on price, pack, promotion, and mix optimization, balancing near-term performance with long-term brand building.
Translate brand strategy into customer-ready growth stories and joint business planning inputs; partner with CDCE and Sales on physical and digital shelf experience, content, PDPs, ratings and reviews, retail media, and activation plans.
Support Integrated Commercial Planning and multi-year market and customer strategies; represent the brand in commercial forums to align strategy, execution, and customer experience.
Lead and develop the Stouffer’s marketing organization of 10, including three direct reports, with accountability across PX, CX, and blended PX/CX responsibilities.
Build team capability in brand equity, positioning, P&L ownership, full-funnel storytelling, innovation, and commercial execution; coach PX and CX leaders in their respective areas.
Set expectations, coach performance, develop talent pipelines, and foster an inclusive, high-performance culture focused on accountability, collaboration, change agility, and growth.
Serve as a visible, accessible campus leader and role model for Nestlé leadership behaviors and Frozen Division ways of working.
Ensure marketing activities meet Nestlé standards for claims, compliance, and responsible marketing; embed sustainability, nutrition, and purpose where relevant.
Manage brand-level business results, including market share, sales volume growth, profit delivery, and marketing budget; translate enterprise and Frozen Division strategies into aligned, multi-year brand growth plans.