Marketing & Recruitment Manager

BARD Materials•Dubuque, IA

About The Position

BARD’s Leadership Development and Employee Resources team is seeking a highly energetic Marketing & Recruitment Manager to increase brand awareness and attract talent. Under the direction of the Leadership Development and Employee Resources Director, this role combines sourcing potential applicants with strategic marketing initiatives. The goal is to fulfill the company’s hiring needs and accurately portray its brand, products, and services through marketing activities. The manager develops and executes marketing and recruitment strategies, creates and publishes social media and other marketing content, builds relationships with customers and communities, and supports candidate sourcing and hiring. The role also plans and coordinates events, career fairs, and community initiatives, using data and performance metrics to assess results and improve future efforts. The position calls for effective collaboration, creativity, strong communication, and the use of AI and digital tools while maintaining authentic, on-brand messaging.

Requirements

Ability and willingness to learn about position requirements, potentially by going into the field to observe the work firsthand.
Experience with employer branding methods.
Knowledge of using social media platforms for marketing.
Ability to communicate the company, its products, and its services accurately through marketing strategies aligned with the company’s purpose.
Knowledge of and familiarity with recruitment and marketing.
Ability to execute marketing strategies and campaigns.
Ability to understand needs and complete necessary tasks with an appropriate sense of urgency.
Strong interpersonal skills.
Strong verbal and written communication skills.
Creativity in designing marketing materials that align with the company’s purpose, mission, and values.
Hands-on experience using AI tools such as Grok, ChatGPT, Copilot, Claude, or Adobe Firefly to create content and run campaigns.
Valid driver’s license.
A degree in Marketing, Business, Human Resources, or a related field, and/or a combination of education and three years of related experience.
Ability to work collaboratively with a variety of internal and external groups and people.
Ability to travel to BARD locations and work occasional evening or weekend events.

Responsibilities

Foster relationships with internal and external customers and build relationships with new customers while working with an existing customer base.
Develop marketing materials and campaigns for products and services, accurately positioning offerings to meet market demands.
Identify market opportunities through market analysis, competitive research, and innovative outreach strategies.
Collaborate on customer events and plan and execute customer focus groups to identify needs and communicate customer feedback for product development.
Assist in developing and delivering customer-centered presentations about products and services.
Analyze data and apply marketing analytics to support decision-making.
Develop methods for surveying customers and measuring customer satisfaction, such as a Net Promoter Score strategy.
Develop value propositions for products and services.
Create and execute social media campaigns, manage BARD’s social media presence, maintain a content calendar, publish posts, engage followers, and grow the audience.
Create original content, including graphics, short-form video, reels, photography, and written stories.
Use AI and emerging digital tools to brainstorm, generate and edit content, personalize campaigns, and automate repetitive work while keeping content authentic and on-brand.
Design, launch, and optimize integrated campaigns, using performance data to improve results.
Manage charitable donation partnerships and requests in communities BARD serves.
Use platforms and databases to identify and engage customers and potential applicants.
Plan and implement recruitment marketing to attract qualified applicants and execute recruitment goals.
Track departmental hiring needs and develop a sustainable recruiting strategy based on BARD’s goals and needs.
Source candidates and move them through the applicant pipeline using a consistent hiring process.
Create recruitment marketing materials and maintain current job postings on internal and external boards.
Organize and participate in internal and external recruiting events, and build relationships with local educational institutions.
Communicate with hiring managers and use a multi-channel approach to recruiting.
Identify new methods for developing the talent pipeline and maintain recruiting key performance indicators.
Review and interview applicants, conduct phone screenings, and evaluate applicants against position requirements.
Report applicant information promptly and assist with interview coordination.
Plan, coordinate, and execute events, career fairs, and community initiatives, ensuring a high-quality experience from planning through follow-up and meeting objectives, timelines, and budgets.
Survey new hires to collect feedback on the hiring process and placement.
Perform other duties as assigned.