Admission Recruitment Marketing Coordinator

Samford University•Main Campus - Homewood, AL

About The Position

The Division of Enrollment Management contributes to Samford University’s enrollment success by recruiting prospective students and providing personalized assistance throughout the college search process. The Admission Recruitment Marketing Coordinator supports this work by communicating Samford University’s values and mission through print, digital, and web-based communications. The coordinator serves as the primary communications liaison for Samford Online programs, Educational Partnerships, and Community College Memorandums of Understanding (MOUs). The role develops and manages recruitment campaigns and materials for undergraduate online, graduate online, Educational Partnerships, Community College MOU, and graduate search populations. It works with academic and enrollment partners, Central Marketing, Creative Services, Web Services, print services, and third-party vendors to create accurate, effective recruitment communications and support enrollment initiatives.

Requirements

Bachelor’s degree.
At least 1 year of experience in marketing, communications, public relations, design, or a related field.
Proficiency in Adobe Creative Cloud, particularly InDesign, Photoshop, and Illustrator.
Experience managing corporate social media accounts.
Competence using Microsoft Office, particularly Word, Excel, and Outlook.
Strong planning and organizational skills, including the ability to balance multiple projects at once.
Ability to understand the value of a liberal arts education within the context of a Christian university and convey its importance through print and digital copy and design.
Strong interpersonal skills and ability to communicate verbally and in writing with prospective students and parents, university employees at all levels, and the general public.
Ability to work independently and as part of a team.
Must be able to work some evenings and weekends.
Must be able to lift at least 30 lbs.

Nice To Haves

Previous admissions, marketing, or graphic design experience; priority is given to applicants with this experience.
Experience with CRM tools; Slate experience is a plus.
Knowledge of the undergraduate admission process and timeline.
Proficiency in AP style.

Responsibilities

Create campaign- and event-related recruitment emails in the Admission CRM, Technolutions Slate, for undergraduate online, graduate online, Educational Partnerships, Community College MOU, and graduate search campaigns.
Manage and track recruitment email campaigns for assigned populations through the shared communications calendar.
Create and update recruitment marketing materials using Adobe Creative Cloud.
Collaborate with Creative Services or third-party design vendors to develop flagship recruitment pieces.
Partner with Central Marketing and Creative Services to develop and design print and digital materials supporting assigned recruitment initiatives.
Compose and edit recruitment communications copy for digital and print channels.
Query internal databases using SQL to pull, segment, and organize contact lists for email, print, digital advertising, and outreach initiatives.
Coordinate and lead annual content review meetings with academic and enrollment partners to ensure website content, messaging, stories, photography, and campaign deadlines are accurate and current.
Manage Office of Admission social media accounts, including Instagram, YouTube, LinkedIn, and Facebook, to drive awareness and enrollment for assigned populations.
Oversee webpage updates and collaborate with Samford Web Services to maintain and optimize online and graduate recruitment webpages.
Work with third-party vendors to design and produce promotional materials and branded items for prospective students.
Coordinate photoshoots and video projects involving third-party photographers, videographers, students, alumni, and faculty.
Manage Office of Admission internal marketing requests through the Recruitment Communications Request Form process.
Advise enrollment and recruitment staff on effective use of marketing materials, communications, and campaigns to support enrollment goals.
Coordinate recruitment printing needs directly with the Samford Print Shop.
Create and maintain institutional profiles on lead generation and inquiry platforms supporting online and partnership-based recruitment.
Support the Visits and Events team with strategic enrollment initiatives, including student events, orientation activities, admitted student communications, and other recruitment-related projects.
Perform additional duties as assigned.