Admission Counselor/U.G. Marketing Coordinator

Marian University•Fond du Lac, WI

10d•$50,000 - $56,000

About The Position

The Admission Counselor/Undergraduate Marketing Coordinator promotes and supports the learning experience of Marian University students by recruiting students for traditional undergraduate programs and providing leadership to admission teams. The role creates enrollment reports and reviews admission policies and procedures that affect the enrollment funnel. It is a 1.0 FTE position (40 hours per week, year-round) in the Admission Department and reports to the Vice President for Enrollment Management. The position develops and carries out recruitment plans for an assigned geographic territory, evaluates applications from prospective students in that territory, represents the University at recruitment events, and communicates with prospective students through multiple channels. It also collaborates with marketing and enrollment leadership on recruitment strategies, website accuracy, social media content, and enrollment budgets and reporting. Occasional evening and weekend work related to recruitment and admission is required.

Requirements

Bachelor's degree in a relevant field, three years of college admission experience, and marketing experience in higher education, or a satisfactory combination of experience and training that demonstrates the ability to perform the duties.
Strong oral and written communication, interpersonal, organizational, planning, and time-management skills.
Ability to travel and work with students in rural, urban, and metropolitan areas.
Ability to work independently and meet deadlines.
Valid driver's license and registration with the University as an authorized driver.
Computer proficiency in Microsoft Office and web tools.
Documented experience using social networking tactics in recruitment or marketing.
Ethical comportment and a high regard for confidentiality.
Willingness to support the University's mission and core values.

Responsibilities

Create an annual individual recruitment plan for the assigned geographic area, including enrollment benchmarks, prospective-student communications, events, strategies, and budget.
Prepare enrollment and statistical admission reports for the assigned area.
Prepare and administer Enrollment Office budgets in consultation with the Vice President.
Work with the marketing department to ensure website information is correct, accurate, and current.
Maintain the confidentiality and security of student information and records.
Collaborate with the marketing department and Vice President of Enrollment to develop marketing strategies for recruiting traditional undergraduate students.
Create content with the enrollment team for Marian University Admissions social media platforms.
Promote a helpful, cooperative, and positive work atmosphere with students, parents, coworkers, supervisors, and University colleagues.
Evaluate traditional undergraduate applications from the assigned geographic territory.
Execute a marketing plan to recruit traditional undergraduate students within an assigned territory, including high schools, two-year schools, and extension campuses.
Represent the University at college and career fairs, visit high schools, speak at community events, and assist with assigned on-campus events.
Represent the University and its core values in support of its strategic goals for enrollment and institutional quality.
Maintain effective relationships with school guidance counselors through visits and special programs.
Conduct information sessions and individual appointments as requested.
Follow up promptly with assigned leads by mail, telephone, text, campus visits, social media, email, and public appearances, communicating the benefits and opportunities of a Marian University education from inquiry through enrollment.
Participate in Student Registration Days as assigned.
Work occasional evenings and weekends related to student recruitment and admission.
Perform other related duties as assigned.