Driver Recruitment Marketing Specialist

Pratt Industries•Addison, TX

About The Position

The Recruitment Marketing & Talent Attraction Specialist serves as the dedicated marketing and candidate attraction resource for the Logistics Division's driver recruiting team. The position develops and executes recruitment marketing strategies to attract qualified CDL drivers, strengthen the company's employer brand, improve candidate engagement, and support divisional hiring objectives. It partners with recruiters, operations leaders, and Corporate Marketing to create targeted campaigns, optimize recruiting channels, enhance candidate experiences, and generate high-quality driver leads. The specialist uses data, technology, and industry insights to increase recruiting effectiveness, improve conversion rates, and identify new ways to attract talent in a competitive labor market. It also evaluates emerging technologies and best practices to improve recruiting efficiency, candidate engagement, and hiring outcomes. The position reports directly to the Logistics Divisional Human Resource Manager and maintains a collaborative partnership with the Corporate Marketing team to align with corporate branding standards, messaging, and creative strategies. The specialist champions recruiting technology adoption and process standardization, ensuring recruitment marketing, CRM, automation, and candidate engagement activities comply with established business processes, technology standards, and data governance requirements.

Responsibilities

Develop and execute targeted recruitment marketing strategies to attract qualified CDL drivers and transportation professionals.
Partner with recruiting and operational leadership to understand workforce needs and develop customized candidate attraction plans.
Create, manage, and optimize recruitment advertising campaigns across digital, social media, mobile, and traditional marketing channels.
Develop lead-generation and lead-nurturing campaigns through email, text messaging, and CRM platforms.
Manage recruiting presence across job boards, search platforms, and industry-specific recruiting channels.
Support driver referral programs through promotional campaigns and engagement initiatives.
Develop strategies to reactivate inactive candidate pipelines and previous applicant pools.
Identify and implement new sourcing channels and marketing opportunities to increase applicant flow and lead quality.
Promote and strengthen the company's employer brand within the transportation and logistics industry.
Create recruiting content, including driver success stories, testimonials, videos, social media content, and recruiting communications.
Develop recruitment marketing collateral, including brochures, presentations, event materials, digital advertisements, and promotional campaigns.
Partner with Corporate Marketing to align recruiting campaigns with enterprise branding and communication standards.
Monitor market trends and competitor activity to identify opportunities to improve the company's position as an employer of choice.
Maintain and continuously improve recruiting content, messaging, and candidate-facing materials.
Plan, coordinate, and support hiring events, CDL school partnerships, job fairs, community outreach programs, and transportation industry conferences.
Represent the company at recruiting and industry events to promote employment opportunities and strengthen brand awareness.
Coordinate event logistics, promotional materials, lead collection, and follow-up activities.
Manage post-event communications and candidate engagement initiatives.
Measure event performance and recommend ways to improve event effectiveness and return on investment.
Research and evaluate emerging recruiting technologies, automation tools, sourcing solutions, and candidate engagement platforms.
Identify opportunities to streamline recruiting processes and improve recruiter productivity through technology and automation.
Support implementation, adoption, and optimization of recruiting systems and tools.
Recommend innovative approaches to talent attraction, candidate engagement, and employer branding.
Assist with continuous improvement initiatives that enhance recruiting effectiveness and the candidate experience.
Maintain awareness of recruitment marketing practices, transportation workforce trends, and digital recruiting strategies.
Promote recruiting technology adoption and process standardization while ensuring recruitment marketing, CRM, automation, and candidate engagement activities comply with business processes, technology standards, and data governance requirements.
Monitor and analyze recruitment marketing performance, lead generation metrics, and recruiting funnel effectiveness.
Track source quality, applicant conversion rates, cost-per-hire, and campaign performance.
Develop and maintain recruitment marketing dashboards, reports, and performance scorecards.
Identify trends, opportunities, and areas for improvement through data analysis.
Provide actionable recommendations based on recruiting metrics and business needs.
Support recruiting leadership in evaluating recruitment marketing effectiveness and return on investment.