Orthodontic Marketing Manager

MB2 Dental • Carrollton, TX

7d

About The Position

MB2 Dental is seeking an Orthodontic Marketing Manager to join its team in Carrollton, Texas. This role partners with affiliated orthodontic practices, doctors, operations leaders, and practice teams to develop and execute marketing strategies that increase patient acquisition, improve retention, and support business goals across multiple markets. The position combines digital marketing, analytics, relationship management, and local growth initiatives in a fast-paced environment.

The manager serves as a trusted marketing partner to practices, using performance data to identify opportunities and provide actionable recommendations. The role also coordinates with agency and vendor partners and collaborates with cross-functional teams to support strong execution, continuous optimization, and effective practices across the orthodontic portfolio.

Requirements

• Top-tier communication skills.
• Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools.

Nice To Haves

• Five or more years of experience in orthodontic marketing is highly preferred.
• Experience supporting orthodontic practices, dental service organizations (DSOs), multi-location healthcare organizations, or related healthcare service businesses is preferred.

Responsibilities

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices.
• Partner with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans.
• Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization.
• Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement.
• Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI.
• Present actionable recommendations and performance insights to stakeholders and leadership.
• Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns.
• Collaborate with agency and vendor partners to ensure strong execution and continuous optimization.
• Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables.
• Build strong relationships with practices by providing responsive service and strategic support.
• Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio.

Benefits

• Medical, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• Generous paid time off and paid holidays.
• Mentorship and exposure to the leadership of a growing company.
• Collaborative and entrepreneurial culture.
• Employee referral bonus program.
• Competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed