Integrated Marketing Manager II
nVent • Solon, OH23d • Hybrid
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Integrated Marketing Manager II - Power Utilities
nVent•Solon, OH
•Hybrid
About The Position
The Integrated Marketing Manager II will develop and implement integrated marketing strategies that bring together business priorities, customer needs, and nVent’s capabilities to drive awareness, engagement, demand generation, and growth across power utilities, renewables, and industrial markets. The role supports growth across nVent’s Electrical Connections portfolio and works with teams across a complex global organization. This is a full-time, direct-hire position with a hybrid schedule requiring four days per week onsite in Solon, Ohio. Travel of approximately 10–15% is expected.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- Ideally 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
- Experience developing annual marketing plans and translating business objectives into integrated marketing programs and campaigns.
- Understanding of the customer journey, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement.
- Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
- Experience coordinating marketing initiatives across a complex, global organization and partnering with teams such as product management, sales, and marketing to develop and guide programs across regions.
- Ability to travel approximately 10–15%.
Nice To Haves
- Industrial manufacturing, technical B2B, electrical infrastructure, utilities, or other complex technical market experience.
Responsibilities
- Develop and lead integrated marketing plans supporting growth objectives across assigned verticals and markets.
- Translate product and business priorities into integrated vertical marketing programs, messaging, campaigns, content, and customer experiences tailored to priority audiences.
- Lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement to generate engagement, marketing-qualified leads, and pipeline growth.
- Own vertical-specific content strategies, including thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools.
- Lead marketing for priority vertical trade shows, conferences, webinars, and industry programs, shaping audience strategy, messaging, content, and featured solutions to strengthen engagement and lead generation.
- Collaborate with Digital Marketing and Content teams to enhance vertical web experiences, improve search visibility, and optimize customer journeys across the buying process.
- Monitor and analyze campaign, content, event, and pipeline performance metrics to optimize investment decisions, improve results, and communicate marketing impact to key business partners.
Benefits
- Medical, dental, and vision plans.
- Flexible spending accounts.
- Short-term and long-term disability benefits.
- Critical illness and accident insurance.
- Life insurance.
- 401(k) retirement plan with a company match.
- Employee stock purchase plan with a company match.
- Tuition reimbursement may be available.
- Caregiver, personal, and parental leave may be available.
- Back-up care services may be available.
- Paid time off, including volunteer time, may be available.
- Well-being program may be available.
- Legal and identity theft protection may be available.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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