Social Media Marketing Manager - Remote

DrHouse, Inc.•Fayetteville, AR

3d•Remote

About The Position

DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that drive awareness, website traffic, new patients, and use of the company’s telehealth services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social channels including Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. They develop campaigns connected to business priorities, seasonal moments, audience needs, and trends, and maintain a rolling 30-day content and campaign calendar. They create everyday content using Canva, templates, existing assets, carousels, user-generated content, and simple short-form video, while helping develop the UGC and creator strategy. The role also includes setting the social look and feel, engaging with relevant accounts and communities, testing content ideas, tracking weekly performance, recommending what to scale or change, and flagging content for paid promotion. The manager owns ideas, direction, and day-to-day execution; additional creative support may be used for advanced design, animation, or video editing. The position requires understanding or quickly learning healthcare marketing rules, including HIPAA and appropriate health claims. Some content requires compliance review before publication. The schedule is part-time, up to 25 hours per week, with regular overlap with U.S. Central Time business hours. The role is expected to be close to 25 hours per week during the first several months.

Requirements

Proven experience growing social accounts with results beyond follower counts.
Experience running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable interpreting performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic AI-generated content.
Understand, or be willing to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and escalation requirements.
Able to regularly overlap with U.S. Central Time business hours.

Nice To Haves

Healthcare or regulated-industry experience.
Experience with UGC and creator strategies, especially for TikTok and Instagram.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, particularly for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help establish the social look and feel, including templates and content formats, and own day-to-day execution.
Learn and follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.
Submit examples of personally created social content or campaigns and review DrHouse’s website and social channels before the interview.