Social Media Marketing Manager - Remote

DrHouse, Inc.•Lexington, KY

3d•Remote

About The Position

DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of the company’s services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social media across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. The role develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. It also includes creating everyday posts in Canva, helping develop a UGC and creator strategy, engaging with relevant communities and partners, testing content, tracking performance weekly, and recommending what to scale, change, or stop. The manager helps establish the social look and feel and handles the idea, direction, and day-to-day execution of content. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing requirements, including HIPAA, appropriate health claims, and escalation of content or comments. Some content requires compliance review before publication. This is a part-time remote role of up to 25 hours per week, with regular overlap with U.S. Central Time business hours. The expected workload is close to 25 hours per week during the first several months while campaigns and processes are built.

Requirements

Proven experience growing social accounts with results beyond follower counts.
Experience running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Regular overlap with U.S. Central Time business hours.
Able to work up to 25 hours per week; the expected workload is close to 25 hours weekly during the first several months.

Nice To Haves

Healthcare or regulated-industry experience.
Understanding of healthcare marketing requirements, including HIPAA, appropriate health claims, and content escalation, or willingness to learn them quickly.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, producing B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help develop the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help define the company’s social look and feel, including templates and content formats, and own day-to-day content direction and execution.
Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.
Obtain compliance review for content when required.