Social Media Marketing Manager - Remote

DrHouse, Inc.•Lafayette, LA

3d•Remote

About The Position

DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that drive awareness, website traffic, new patients, and use of the company’s services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social media across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. The role develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. It also includes creating everyday posts in Canva, helping shape the company’s social look and feel, and contributing to UGC and creator strategy, particularly for TikTok and Instagram. Additional creative support may be brought in for advanced design, animation, or video editing, while the manager remains responsible for ideas, direction, and day-to-day execution. The manager actively engages relevant accounts, creators, communities, partners, and B2B audiences; tests content and campaigns; tracks performance weekly; recommends what to scale, change, or stop; and identifies top content for potential paid promotion. The role requires understanding or quickly learning healthcare marketing requirements, including HIPAA and appropriate health claims, and escalating content or comments when needed. Some content requires compliance review before publication. This is a remote, part-time role of up to 25 hours per week, with regular overlap with U.S. Central Time business hours. The company expects the role to be close to 25 hours per week during the first several months while campaigns and processes are built.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Experience with short-form video.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while applying judgment to avoid generic AI-generated content.
Regular overlap with U.S. Central Time business hours; schedule is up to 25 hours per week.

Nice To Haves

Healthcare or regulated-industry experience.
Understanding of healthcare marketing rules, including HIPAA and appropriate health claims, or willingness to learn them quickly.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, producing B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns connected to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help develop the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag high-performing content for potential paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.
Learn and follow healthcare marketing requirements, including patient privacy and appropriate health claims; escalate content or comments as needed.
Obtain compliance review for content when required.