Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Fayetteville, AR

3d•Remote

About The Position

DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that drive awareness, website traffic, new patients, and use of the company’s telehealth services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role owns social media across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It develops campaigns aligned with business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager creates everyday posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video. The role also helps build the UGC and creator strategy, particularly for TikTok and Instagram, and actively engages with relevant accounts, creators, communities, partners, and B2B audiences. The manager tests content and campaign ideas to improve reach, website traffic, and conversion; tracks performance weekly; recommends what to scale, change, or stop; and identifies top content for paid promotion. They help establish the social look and feel, including templates and content formats, and own day-to-day creative direction and execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or willingness to quickly learn healthcare marketing rules, including HIPAA and patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic, AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day creative direction and execution.
Learn and apply healthcare marketing requirements, including patient privacy and appropriate health claims; escalate content or comments when appropriate.
Coordinate compliance review for content that requires it.