Social Media Marketing Manager - Healthcare

DrHouse•Lexington, KY

23h

About The Position

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels. It develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager generates ideas and writes hooks, captions, and post copy, while producing everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video. The role also helps develop UGC and creator strategy, particularly for TikTok and Instagram, and actively engages relevant accounts, creators, communities, partners, and B2B audiences. The manager tests ideas to increase reach, website traffic, and conversion; tracks performance weekly; recommends what to scale, change, or stop; and flags top content for paid promotion. They help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escalate content or comments. Some content will require compliance review before publishing. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day creative execution.
Observe healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.
Participate in compliance review for content when required.