Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Lafayette, LA

3d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. The role develops campaigns around business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager creates everyday posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video, and helps shape the company's social look and feel. Additional creative support may be used for advanced design, animation, or video editing, while the manager retains ownership of ideas, direction, and day-to-day execution. The manager will help build the UGC and creator strategy, especially for TikTok and Instagram, and actively engage with relevant accounts, creators, communities, partners, and B2B audiences. They will test ideas, track performance weekly, recommend what to scale, change, or stop, and identify high-performing content for potential paid promotion. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA and patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative and proactive, with the ability to work independently and with marketing and creative partners.
Comfort using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates and existing assets, including carousels, UGC, and simple short-form video.
Help establish the company's social look and feel, including templates and content formats.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.
Learn and follow healthcare marketing rules, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.