Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Lexington, KY

3d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It involves developing campaigns around business priorities, seasonal moments, audience needs, and trends; maintaining a rolling 30-day content and campaign calendar; and producing everyday posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video. The manager will also help develop the UGC and creator strategy, particularly for TikTok and Instagram, and actively engage with relevant accounts, creators, communities, partners, and B2B audiences. The manager will test ideas to improve reach, website traffic, and conversion; track performance weekly; recommend what to scale, change, or stop; and flag high-performing content for paid promotion. They will help establish the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA and patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is required.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to improve reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag high-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.
Follow healthcare marketing rules, protect patient privacy, and escalate content or comments when appropriate.