Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Charleston, WV

3d•Remote

About The Position

DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its telehealth services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role owns social media across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels. The manager will develop campaigns and maintain a rolling 30-day calendar, create everyday posts in Canva, support UGC and creator strategy, and engage with relevant accounts, creators, communities, partners, and B2B audiences. They will test content, review weekly performance, recommend what to scale, change, or stop, and identify content for paid promotion. The manager will help establish the social look and feel, including templates and content formats, and personally handle most everyday post production in Canva. Additional creative support may be used for advanced design, animation, or video editing, while the manager retains ownership of ideas, direction, and day-to-day execution. The position requires understanding or quickly learning healthcare marketing requirements, including HIPAA patient privacy, appropriate health claims, and when content or comments should be escalated. Some content requires compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help develop the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help establish the social look and feel, including templates and content formats.
Own the idea, creative direction, and day-to-day social execution.
Escalate content or comments when appropriate and follow healthcare marketing requirements and review processes.