Social Media Marketing Manager - Healthcare

DrHouse•Charleston, WV

About The Position

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager generates ideas and writes hooks, captions, and post copy, and creates everyday Canva posts using templates, existing assets, carousels, user-generated content, and simple short-form video. The role also helps build the UGC and creator strategy, particularly for TikTok and Instagram, and actively engages with relevant accounts, creators, communities, partners, and B2B audiences. The manager tests ideas to increase reach, website traffic, and conversion; tracks performance weekly; recommends what to scale, change, or stop; and flags top content for paid promotion. They help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA patient privacy, appropriate health claims, and when to escalate content or comments. Some content will require compliance review before publishing. Regular overlap with U.S. Central Time business hours is required. Applicants should share a brief introduction and two to three examples of social content or campaigns they personally helped create, and review DrHouse's website and social channels before the interview. No formal presentation is required.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Able to maintain regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.
Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when needed.
Review DrHouse's website and social channels before the interview.