Social Media Marketing Manager - Remote

DrHouse, Inc.•Jackson, MS

3d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager creates everyday content using Canva, including hooks, captions, post copy, templates, existing assets, carousels, user-generated content, and simple short-form video. The role also helps develop UGC and creator strategy, engages with relevant accounts and communities, and tests and reports on performance to improve reach, traffic, and conversion. The manager helps establish the social look and feel, including templates and content formats, and owns the idea, direction, and day-to-day execution. Additional creative support may be used for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, and when to escalate content or comments; some content requires compliance review before publishing. This is a remote, part-time position of up to 25 hours per week, with regular overlap with U.S. Central Time business hours. The workload is expected to be close to 25 hours per week during the first several months while campaigns and processes are built.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Understand, or be willing to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and when to escalate content or comments.
Regular overlap with U.S. Central Time business hours.

Nice To Haves

Healthcare or regulated-industry experience.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution.
Follow healthcare marketing rules, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.