Admissions Manager, Admissions and Marketing Automation - McDonough School of Business
About The Position
The Admissions Manager, Admissions and Marketing Automation, Graduate & Executive Degree Programs Admissions, supports admissions processing and applicant progression through the enrollment funnel for the Master of Science in Business Analytics Online (MSBA Online), as well as email marketing automation across the Graduate & Executive Degree Programs portfolio. The role is split equally between MSBA Online admissions responsibilities and portfolio-wide email marketing automation operations. For MSBA Online, the position manages admissions activities that support a smooth and effective enrollment process, partnering with an external agency to help meet enrollment goals. Across the broader portfolio, the manager builds, executes, approves, and optimizes email marketing templates, landing pages, and lead-nurturing workflows. The position reports to the Senior Director, Graduate & Executive Degree Programs Admissions and works closely with the Director, Marketing Automation & Strategic Projects on portfolio-wide email automation. It regularly interacts with prospective students, alumni, an external partner, and Georgetown University offices, including the Office of Marketing and Communications.
Requirements
- Bachelor’s degree.
- At least 2 years of experience.
- Ability to multitask, prioritize, and execute with strong attention to detail.
- Strong interpersonal abilities and team orientation, with the ability to work with prospective and current students, alumni, faculty, and staff.
- Exceptional written communication skills.
- Results-focused mindset with an emphasis on outcomes.
- Ability to apply feedback to improve and grow.
- Strong problem-solving skills, including the ability to navigate ambiguity and deliver creative solutions.
- Working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint.
Nice To Haves
- Familiarity with a marketing automation tool such as Salesforce Marketing Cloud and/or a CRM tool such as Salesforce.
- Experience in a higher education or admissions environment.
Responsibilities
- Manage MSBA Online admissions operations, including reading applications, verifying document completeness and accuracy, distributing application files to the Admissions Committee, and processing admissions and scholarship decisions.
- Liaise with the external MSBA Online partner on admissions matters, application status updates, and resolving pipeline processing bottlenecks.
- Support recruitment and admissions across the Graduate & Executive Degree Programs portfolio as needed, including managing the inbox, responding promptly and professionally, meeting one-to-one with prospective candidates, and supporting recruitment and yield events.
- Build and deploy email communications, event landing pages, list imports, and automated lifecycle nurture sequences using Salesforce Marketing Cloud.
- Identify opportunities to use automation to maximize audience reach and candidate engagement throughout the enrollment lifecycle.
- Experiment with email components, including subject lines, calls to action, and send times, to assess effectiveness and optimize campaign performance.
- Monitor and track KPIs, report on results, recommend improvements to the Director of Marketing Automation, and support implementation of changes based on findings.
Benefits
- Medical, dental, vision, disability, and life insurance.
- Retirement savings.
- Tuition assistance.
- Work-life balance benefits.
- Employee discounts.
- Voluntary insurance options.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
