Director of Admissions & Marketing
About The Position
The Director of Sales and Marketing manages and creates strategic initiatives to maximize admissions and build, grow, and maintain an acceptable facility census. The role develops referral relationships and outreach strategies, supports residents and families during admissions, monitors market and reimbursement conditions, and works with the Administrator to promote customer satisfaction. The position requires a bachelor's degree and at least three years of experience in healthcare business development or an equivalent combination of education and experience. A valid driver's license in the applicable state is required.
Requirements
- Bachelor's degree, at least three years of experience in a healthcare business development role, or an equivalent combination of education and experience.
- Valid driver's license in the applicable state.
Nice To Haves
- Bachelor's degree in Social Work preferred.
- Experience working in a long-term care setting and with the aged and disabled Medicaid waiver preferred.
- Experience as a case manager, social worker, or nurse preferred.
- Experience with Alzheimer's disease and dementia is a plus.
Responsibilities
- Develop and manage resident census growth.
- Research and analyze local competition.
- Research, analyze, and monitor financial and demographic factors that may alter service needs.
- Build relationships with physicians, attorneys, nursing homes, community agencies, and hospitals to generate a positive facility image and encourage referrals.
- Advise appropriate referral sources to minimize social and economic obstacles to discharge.
- Make sales calls to medical, insurance, legal, and financial professionals, senior organizations, special interest groups, and other community contacts.
- Develop creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
- Meet with families and residents on the day of admission, ensure the room is prepared, and introduce residents to nursing staff on the unit.
- Maintain working knowledge of federal and state regulations, private insurer reimbursements, and Medicare and Medicaid reimbursements.
- Work with the Administrator to ensure customer satisfaction and assess and respond to customer satisfaction surveys.
Benefits
- Competitive wages and PTO.
- Career advancement opportunities through the Pathway to Promotion program.
- Health plans, including vision and dental.
- SwiftMD telemedicine at low or no cost.
- Special pay rates on holidays.
- Company-paid $10,000 life insurance.
- Family planning and support services through Maven.
- Voluntary short-term disability, accident coverage, and critical illness coverage.
- Confidential Employee Assistance Program.
- Retirement savings plans.
- Flexible Spending Accounts.
- Employee referral bonuses.
- On-demand wages via ZayZoon.
- Rewards based on years of service and a PLC Employee of the Year Award.
- Competitive salary and bonus structure.
- Flex-time and work-from-home options.
- Social activities with employees and their families.
- Onsite education opportunities, education assistance, and continuing education credits.
- Medical, dental, life insurance, disability, and 401(k) benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
