Admissions & Marketing Director

Avalon Health Care • Saint George, UT

5d

About The Position

Southern Utah Veterans Home is seeking an energetic, relationship-focused Admissions & Marketing Director who embraces Avalon’s philosophy of “a reverence for life and a heart for healing.” The role connects prospective residents and families with the facility while building relationships throughout the Southern Utah healthcare community. It manages the facility’s inquiry and admission process and develops sales, marketing, community outreach, and referral-development strategies. The director works with facility leadership, healthcare providers, hospitals, families, community organizations, and referral partners to promote the facility’s services and programs.

This is an opportunity to build relationships that connect veterans and their families with care, services, and support. The director represents Southern Utah Veterans Home in the local healthcare community and helps families navigate healthcare decisions.

Requirements

• Previous experience in sales, marketing, admissions, business development, or a related position.
• Strong communication and presentation skills.
• Excellent organizational and follow-up skills.
• Ability to work independently, take initiative, and remain goal-directed.
• Ability to build and maintain strong professional relationships.
• Knowledge of healthcare reimbursement and payer sources, or ability to learn.

Nice To Haves

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent relevant experience.
• Healthcare marketing or community-relations experience.
• Formal sales training, adult training, or team-building experience.
• Experience with advertising, promotional materials, or marketing collateral.

Responsibilities

• Manage inquiries and admissions from initial referral through admission, with timely communication and follow-up for residents, families, and referral sources.
• Provide facility tours and explain services and programs to prospective residents and families.
• Develop and maintain relationships with hospitals, discharge planners, physicians, healthcare organizations, senior organizations, and community partners.
• Develop and implement marketing and business-development strategies to strengthen referral relationships and support facility census.
• Communicate with referral sources about facility services, availability, resources, and resident needs.
• Work with the Administrator, nursing leadership, Business Office, and other departments to evaluate prospective admissions and coordinate transitions into the facility.
• Track inquiries, admissions, referrals, census trends, and marketing efforts to identify opportunities for growth.
• Participate in community outreach, educational events, networking, and other activities that increase awareness of the facility.
• Build relationships with home health, hospice, rehabilitation providers, dialysis centers, medical providers, and other healthcare and community resources.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement savings plan.
• Paid vacation and sick leave.
• Paid holidays.
• Life and AD&D insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Educational assistance and tuition reimbursement opportunities.
• Continuing education and professional development.
• Opportunities for career growth and advancement within Avalon Health Care Group.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed