Director of Admissions & Marketing

Priority Life Care•Holland, MI

About The Position

The Director of Admissions & Marketing manages and develops strategic initiatives to maximize admissions and build, grow, and maintain an acceptable facility census. The role supports Priority Life Care’s mission to enhance the lives of seniors through affordable, independent senior care. The Director researches local competition and demographic and financial factors that may affect service needs; develops referral relationships and marketing strategies; and supports residents and families during admission. The position also maintains knowledge of applicable regulations and reimbursement programs and works with the Administrator to support customer satisfaction.

Requirements

Bachelor’s degree, at least 3 years of experience in a healthcare business development role, or an equivalent combination of education and experience.
Maintain a valid driver’s license in the applicable state.

Nice To Haves

Bachelor’s degree in Social Work preferred.
Experience working in a long-term care setting and with the aged and disabled Medicaid waiver preferred.
Experience as a case manager, social worker, or nurse preferred.
Experience with Alzheimer’s disease and dementia is a plus.

Responsibilities

Develop and manage resident census growth.
Research and analyze local competition.
Research, analyze, and monitor financial and demographic factors that may alter service needs.
Build relationships with physicians, attorneys, nursing homes, community agencies, and hospitals to promote the facility and encourage referrals.
Advise appropriate referral sources to minimize social and economic obstacles to discharge.
Make sales calls to medical, insurance, legal, and financial professionals, senior organizations, special-interest groups, and other community contacts.
Develop creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
Meet with residents and families on admission day and ensure the room is prepared and residents are introduced to nursing staff on the unit.
Maintain a working knowledge of federal and state regulations and private insurer, Medicare, and Medicaid reimbursements.
Work with the Administrator to ensure customer satisfaction and assess and respond to customer satisfaction surveys.

Benefits

Competitive wages and paid time off.
Career advancement opportunities through the Pathway to Promotion program.
Health plans, including vision and dental.
SwiftMD telemedicine at low or no cost.
Special holiday pay rates.
Company-paid $10,000 life insurance.
Family planning and support services through Maven.
Voluntary short-term disability, accident coverage, and critical illness coverage.
Confidential Employee Assistance Program.
Retirement savings plans.
Flexible Spending Accounts.
Employee referral bonuses.
On-demand wages via ZayZoon.
Rewards based on years of service and a PLC Employee of the Year Award.
Competitive salary and bonus structure.
Medical, dental, life insurance, disability, and 401(k) benefits.
Vacation time.
Flex-time and work-from-home options.
Social activities with employees and their families.
Professional development, including onsite education, education assistance, and continuing education credits.
Company-wide events.