Admissions Marketing and Communications Manager

Cedar Crest College•Allentown, PA

About The Position

The Admissions Marketing and Communications Manager serves as the primary liaison between Admissions and Marketing & Communications. The role aligns messaging, project timelines, drafts, reviews, approvals, campaign strategy, communication priorities, and progress toward enrollment goals. The manager develops, implements, executes, and monitors strategic enrollment communications for prospective students, applicants, admitted and enrolled students, parents, school counselors, and other key constituents using Slate CRM and related platforms. The role maintains and enhances the Admission Marketing & Communications calendar across electronic, print, and digital campaigns. Working closely with Enrollment and Marketing teams, the manager plans communications throughout the annual admission funnel, including prospect, applicant, admitted-student, enrollee, and summer-retention phases. The position coordinates communications across departments and platforms, contributes to admissions content and recruitment materials, manages relevant Slate functionality, and uses data to evaluate and improve communications. The manager supports Cedar Crest College’s mission and helps articulate the value of its liberal arts education and traditions. The role also participates in staff meetings and admission planning, contributes to other Marketing content projects, and supports staffing Admission events. Evening and weekend availability, some weekend work, and overnight travel throughout the year are required. Work is generally performed in a typical office environment with little or very limited physical effort and exposure to physical risk.

Requirements

Bachelor’s degree required.
3–5 years of experience in marketing or communications.
Strong writing and editing skills consistent with marketing best practices and brand standards.
Ability to continuously assess and adapt communications with innovation and attention to detail.
Strong organization and attention to detail.
Project management ability, including championing integrations between Marketing and Admissions and modeling teamwork, innovative problem-solving, and constructive collaboration.
Advanced written and oral communication skills, including presenting to large and small groups and conducting one-on-one interviews.
Strong interpersonal and social skills when interacting with prospective students.
Excellent time management and ability to complete tasks accurately and efficiently.
Ability to work independently with minimal supervision and produce results.
Ability to engage comfortably and productively with people from different backgrounds.
Commitment to continuous learning.
Ability to analyze likely causes, relationships among parts of a problem or situation, and formulate a multi-step response.
Ability to read and interpret a wide range of information; regularly write reports and correspondence; adapt writing style to different audiences; explain policies, listen and respond to questions, problem-solve, and speak effectively to individuals and small groups.
High proficiency with Microsoft Office.
Ability to work some weekends and travel overnight throughout the year.
Ability to meet the position’s physical demands, with reasonable accommodations where applicable.

Nice To Haves

Experience with Admissions-related communications and understanding of the undergraduate admissions funnel.
Prior experience creating, implementing, and managing large-scale marketing campaigns.
Technolutions Slate (CRM) experience; experience with some CRM communication technology is required.

Responsibilities

Serve as the primary liaison between Admissions and Marketing & Communications, aligning messaging, timelines, drafts, reviews, approvals, campaign strategy, communication priorities, and progress toward enrollment goals.
Develop, implement, execute, and monitor enrollment communications for prospective students, applicants, admitted students, enrolled students, parents, school counselors, and other constituents using Slate CRM and related platforms.
Maintain and enhance the Admission Marketing & Communications calendar for electronic, print, and digital campaigns.
Develop and execute communications throughout the annual admission funnel, including prospect, applicant, admitted-student, enrollee, and summer-retention phases for all major populations.
Write, develop, and coordinate distribution of emails and text messages to prospective students, parents, and school counselors through Slate CRM.
Collaborate with Marketing and Admissions colleagues to write and develop admission publications, promotional materials, and advertising.
Coordinate recruitment incentives and swag among Admissions, Marketing, and external vendors.
Develop and maintain a comprehensive communications calendar and flow covering Slate electronic communications, print communications, and Student Search campaigns.
Keep Admissions, Operations, and Marketing teams informed and aligned about how and when audiences are contacted.
Partner with the social media manager to advise on content and align social media with the broader admissions communications calendar.
Liaise with internal and external constituencies to manage the communications plan and create a cohesive, multiplatform student experience.
Take direction from onboarding communications leads to ensure campaigns and events are deployed accurately and on time.
Manage Slate functionality, with emphasis on Deliver campaigns, forms, portals, and reporting; stay current with Slate innovations and champion new functionality.
Use data to evaluate communications and make data-driven adjustments to improve effectiveness.
Track and apply email deliverability best practices and regulatory requirements, including the CAN-SPAM Act, GDPR, and other privacy laws.
Perform responsibilities consistently with the College’s service philosophy and support its mission and heritage; articulate the value of its liberal arts education and traditions.
Participate in staff meetings and help plan admission activities and strategies.
Contribute to other Marketing content development projects.
Support staffing of Admission events, including evening and weekend availability.