Sr. Manager, Marketing - Healthcare

Blackbaud

4d•$117,200 - $157,500

About The Position

Blackbaud is seeking a Vertical Marketing Manager for Healthcare to translate vertical strategy into an integrated marketing plan that builds demand, captures intent, and helps convert pipeline to bookings. The role stays close to buyers, sellers, and performance data, using those insights to refine programs and decisions. It is a hands-on leadership position connecting strategy to execution and coordinating a multifunctional team. The position executes the annual vertical go-to-market plan within established priorities and investment guardrails; adapts approved product and corporate messaging for audiences; coordinates product launch activation; and serves as the day-to-day marketing partner to vertical Sales leaders and cross-functional teams. It integrates demand generation, content, field and event marketing, and industry expertise into a cohesive buyer journey. The manager oversees the vertical marketing budget, reviews performance with Sales, improves campaign operations and reporting, develops team members, shares market signals with partners, and applies AI-enabled tools and automation to improve marketing work. Success is measured by vertical pipeline and bookings contribution, pipeline efficiency and funnel conversion, timely and on-message activation of priorities and launches, Sales adoption of vertical plays, and cross-functional delivery quality. The starting base pay is $117,200 to $157,500. Benefits include medical, dental, and vision insurance; a remote-flexible workforce; wellness programs; a 401(k) with employer match; flexible paid time off; parental leave; Donations for Doers; pet insurance; legal and identity protection; and tuition reimbursement.

Requirements

At least 7 years of B2B marketing experience across multiple disciplines.
At least 2 years leading team members, programs, or complex cross-functional work.
Experience managing a marketing budget and optimizing programs against business outcomes.
Strong record of partnering with Sales on shared pipeline and bookings goals.
Ability to adapt approved product messaging for a vertical without changing product claims or positioning.

Responsibilities

Execute the annual vertical go-to-market plan within established priorities and investment guardrails.
Adapt approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement.
Coordinate product launch activation using launch strategy, claims, value propositions, and proof supplied by Product Marketing.
Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams.
Integrate demand generation, content, field and event marketing, and industry expertise into a cohesive buyer journey.
Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution.
Review performance with Sales, identify quality or conversion gaps, and adjust programs and follow-up actions.
Create repeatable operating rhythms, briefs, dashboards, and playbooks to improve speed and performance.
Guide and develop team members while participating directly in campaign reviews, prioritization, messaging adaptation, and content quality.
Share sector, buyer, seller, and competitor signals with Product Marketing and other partners.
Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.