Product Marketing Manager, Healthcare
About The Position
The Product Marketing Manager supports business growth and commercial objectives for CoverMyMeds, which connects healthcare providers, pharmacies, life sciences organizations, and patients through technology solutions focused on medication access and affordability. The role partners with Product, Sales, Marketing, and Customer Success to develop market-driven strategies that support customer adoption, commercial success, and growth across the healthcare ecosystem. The position analyzes customer, market, competitive, and performance data and translates insights into marketing plans, positioning, messaging, campaigns, and go-to-market initiatives. It supports commercial planning, buyer-journey development, strategic account planning, product launches, roadmap communications, and lifecycle marketing. The manager also creates audience-facing content, thought leadership, sales enablement materials, training resources, and customer-facing tools; tracks marketing performance; and recommends improvements to awareness, engagement, adoption, and revenue outcomes. Travel is up to 20%.
Requirements
- At least 5 years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
- Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
- Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.
- Experience creating sales enablement materials, commercial engagement programs, and account-based marketing initiatives.
- Ability to influence and collaborate across cross-functional teams without direct authority.
- Strong written, verbal, presentation, and stakeholder management skills.
- Ability to translate complex customer, product, market, and performance data into clear business recommendations.
- Experience using data and customer feedback to improve marketing effectiveness and business outcomes.
- Strong project management skills, including managing multiple priorities and navigating ambiguity.
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or a related field.
Nice To Haves
- Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.
- Understanding of biopharma customer segments and the medication access ecosystem.
- Knowledge of reimbursement processes, patient access challenges, and affordability programs.
- Experience developing insight-driven storytelling and data-backed marketing narratives.
- Familiarity with healthcare regulatory and compliance considerations.
- Experience supporting complex B2B healthcare solutions and enterprise buying journeys.
Responsibilities
- Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives.
- Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations.
- Translate market insights into marketing plans, messaging, campaigns, and go-to-market initiatives.
- Support annual and quarterly commercial planning through customer, product, and marketplace analysis.
- Develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
- Contribute to thought leadership and industry engagement programs that strengthen market presence.
- Collaborate with commercial teams to support strategic account planning and revenue growth initiatives.
- Partner with Product Management on product launches, roadmap communications, and lifecycle marketing programs.
- Develop product positioning, messaging, and value propositions that communicate customer value.
- Build differentiated solution narratives addressing customer needs and market challenges.
- Create audience-facing content, thought leadership materials, digital experiences, and campaign assets.
- Develop sales enablement materials, training resources, and customer-facing tools.
- Track marketing performance metrics and recommend improvements to awareness, engagement, adoption, and revenue outcomes.
- Represent product marketing on cross-functional initiatives and strategic projects.
Benefits
- Competitive compensation package
- Annual bonus or long-term incentive opportunities may be offered
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
