Senior Product Marketing Manager, Healthcare

Cresta•San Francisco, NY

16h

About The Position

Cresta is seeking a Senior Product Marketing Manager to own and scale the company’s positioning, messaging, and go-to-market strategy for the Healthcare industry. Reporting to the VP of Product Marketing, this role will help shape how Cresta positions, sells, and grows in a strategic vertical that includes payers, providers, dental service organizations (DSOs), and retail health organizations. The role develops healthcare-specific narratives for Cresta’s AI platform, establishes the company as a thought leader in AI-powered patient and member experience, and builds a detailed understanding of healthcare buyers, their priorities, pain points, compliance requirements, and decision processes. Working across product, sales, solutions, and marketing, the Senior Product Marketing Manager will lead vertical go-to-market strategies, launches, and sales enablement. The role also uses win/loss insights and market analysis to inform product roadmap priorities and improve Cresta’s healthcare positioning and strategy over time. It requires a balance of strategic thinking and hands-on execution in a fast-moving environment.

Requirements

At least 7 years of product marketing or solutions marketing experience.
Deep domain knowledge of the Healthcare industry, in payer, provider, or both.
Expertise in regulatory and compliance considerations that shape how Healthcare organizations evaluate and adopt AI.
Experience managing cross-functional or cross-team projects.
Excellent communication skills and comfort presenting in executive-level settings.
Excellent research skills and experience producing data-driven market analysis.
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

Nice To Haves

Experience in software categories related to contact centers, customer experience, and AI Agents.
Operational experience in Healthcare patient access, member services, or revenue cycle.
Experience in hypergrowth scale-ups.

Responsibilities

Develop and continuously refine Cresta’s positioning and messaging for the Healthcare industry, translating platform capabilities into differentiated narratives for buyers, operators, and executives at payers, providers, DSOs, and retail health organizations.
Establish Cresta as a thought leader in Healthcare through strategic content, industry events, analyst engagement, and customer storytelling.
Develop and maintain deep buyer personas and improve internal understanding of healthcare-specific pain points, priorities, compliance requirements, and decision dynamics.
Partner with product, sales, solutions, and marketing teams to build and execute healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth.
Bring product capabilities and innovations to market through a Healthcare lens by leading vertical launches and creating sales enablement and supporting materials.
Analyze healthcare wins and losses to provide data-driven input on product roadmap priorities, positioning, and vertical strategy.
Balance strategic thinking with hands-on execution to solve open-ended problems and help Cresta grow in Healthcare.