Senior Product Marketing Manager, Healthcare

Cresta • San Francisco, CA

1d • $150,000 - $200,000

About The Position

Cresta is seeking a Senior Product Marketing Manager to own and scale the company’s positioning, messaging, and go-to-market strategy for the Healthcare industry. Reporting to the VP of Product Marketing, this role will help shape how Cresta positions, sells, and grows in a strategic vertical. The role translates Cresta’s platform capabilities into differentiated Healthcare narratives and supports market leadership, buyer understanding, cross-functional go-to-market execution, product launches, and data-driven vertical strategy. The position requires balancing strategic work with hands-on execution in a fast-moving environment.

Requirements

• At least 7 years of product marketing or solutions marketing experience.
• Deep domain knowledge of the Healthcare industry, in payer, provider, or both.
• Expertise in regulatory and compliance considerations affecting how Healthcare organizations evaluate and adopt AI.
• Experience managing cross-functional or cross-team projects.
• Excellent communication skills and comfort presenting in executive-level settings.
• Excellent research skills and experience producing data-driven market analysis.
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

Nice To Haves

• Experience in software categories related to contact centers, customer experience, and AI Agents.
• Operational experience in Healthcare patient access, member services, or revenue cycle.
• Experience in hypergrowth scale-ups.

Responsibilities

• Develop and continuously refine Cresta’s positioning and messaging for Healthcare, translating platform capabilities into differentiated narratives for buyers, operators, and executives at payers, providers, DSOs, and retail health organizations.
• Help establish Cresta as a Healthcare thought leader through strategic content, industry events, analyst engagement, and customer storytelling.
• Develop and maintain buyer personas and deepen internal understanding of Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics.
• Partner with product, sales, solutions, and marketing teams to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth.
• Bring new product capabilities and innovations to market through a Healthcare lens, leading vertical launches and creating sales enablement and supporting materials.
• Analyze Healthcare wins and losses and provide data-driven recommendations to influence product roadmap priorities, improve positioning, and optimize the vertical strategy.

Benefits

• Comprehensive medical, dental, and vision coverage with plans for employees and their families.
• Flexible PTO.
• Paid parental leave for all new parents welcoming a new child.
• Retirement savings plan.
• Remote work setup budget.
• Monthly wellness and communication stipend.
• In-office meal program and commuter benefits for onsite employees.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior