Product Marketing Manager, Healthcare

McKesson•Columbus, OH

23h•$76,500 - $127,500•Hybrid

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. About The Team CoverMyMeds is focused on improving medication access and affordability by connecting healthcare providers, pharmacies, life sciences organizations, and patients through innovative technology solutions. The Product Marketing team partners closely with Product, Sales, Customer Success, and Marketing to deliver market-driven strategies that support customer adoption, commercial success, and growth across the healthcare ecosystem.

Requirements

5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.
Experience creating sales enablement materials, commercial engagement programs, and account-based marketing initiatives.
Ability to influence and collaborate across cross-functional teams without direct authority.
Strong written, verbal, presentation, and stakeholder management skills.
Ability to translate complex customer, product, market, and performance data into clear business recommendations.
Experience using data and customer feedback to improve marketing effectiveness and business outcomes.
Strong project management skills with the ability to manage multiple priorities and navigate ambiguity.
Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.

Nice To Haves

Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.
Understanding of biopharma customer segments and the medication access ecosystem.
Knowledge of reimbursement processes, patient access challenges, and affordability programs.
Experience developing insight-driven storytelling and data-backed marketing narratives.
Familiarity with healthcare regulatory and compliance considerations.
Experience supporting complex B2B healthcare solutions and enterprise buying journeys.

Responsibilities

Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives.
Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations.
Translate market insights into effective marketing plans, messaging, campaigns, and go-to-market initiatives.
Support annual and quarterly commercial planning through customer, product, and marketplace analysis.
Develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
Contribute to thought leadership and industry engagement programs that strengthen market presence.
Collaborate with commercial teams to support strategic account planning and revenue growth initiatives.
Partner with Product Management to support product launches, roadmap communications, and lifecycle marketing programs.
Develop compelling positioning, messaging, and value propositions that clearly communicate customer value.
Build differentiated solution narratives that address customer needs and market challenges.
Create audience-facing content, thought leadership materials, digital experiences, and campaign assets.
Develop sales enablement materials, training resources, and customer-facing tools that support commercial success.
Track marketing performance metrics and recommend improvements to drive awareness, engagement, adoption, and revenue outcomes.
Serve as a product marketing representative on cross-functional initiatives and strategic projects.