Sr. Marketing Manager- Healthcare Informatics

Siemens Healthineers

2d•$145,510 - $200,079

About The Position

The Senior Marketing Manager-Healthcare Informatics leads marketing strategy and commercialization for Siemens Healthineers’ diagnostic informatics and digital health solutions in the United States. The role drives product positioning, market adoption, customer engagement, and commercial growth by translating technical capabilities into compelling value propositions for laboratories, health systems, and healthcare networks. Working at the intersection of technology, strategy, and storytelling, the manager partners with Sales, leadership teams, and Global Marketing to bring Diagnostics IT solutions to market and represent the voice of U.S. customers. The position supports product launches, customer and industry events, sales enablement, and marketing alignment with global and regional stakeholders. Travel is up to 40% of the time.

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or a related field.
At least 7 years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.
Proven experience with product marketing, product launches, and go-to-market strategy.
Excellent communication, presentation, and storytelling skills.
Ability to translate technical concepts into customer-focused value propositions.
Ability to solve internal and external problems with a growth mindset and disposition toward change management.
Experience conducting market analysis and competitive intelligence.
Strong project management and cross-functional leadership capabilities.
Proficiency with digital marketing, CRM, analytics, and marketing automation tools.
Results-oriented approach with strong commercial acumen and customer focus.

Nice To Haves

MBA.

Responsibilities

Lead, develop, and execute U.S. go-to-market strategies and strategic marketing plans for diagnostics informatics products to meet revenue objectives.
Create differentiated product positioning and messaging informed by customer needs, market trends, competitive insights, and sales engagement.
Partner with product management, sales, medical, and regional marketing teams to grow the sales pipeline and customer adoption.
Develop and maintain sales enablement tools, customer presentations, digital campaigns, and thought leadership content.
Develop and deliver training for specialist sales teams.
Work with the Informatics Sales Specialists community to maximize knowledge and shape business performance.
Support product launches, industry conferences, webinars, and customer events, including onsite customer visits, Tarrytown, NY headquarters visits, and selected Mobile Labs events.
Cultivate and develop customer reference sites for the informatics portfolio.
Monitor business performance, market dynamics, and customer feedback to optimize marketing programs.
Collaborate with global and regional stakeholders to align and execute marketing, and influence global product decisions as the voice of U.S. customers.
Develop and present to internal and external stakeholders in individual and group settings.
Comply with U.S. FDA regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Perform other related duties and responsibilities as assigned.