MARKETING MANAGER
About The Position
Peterson Companies is seeking a Marketing Manager to support a portfolio of retail properties. The role contributes to integrated marketing programs designed to increase consumer visitation, engagement, and tenant sales. It oversees day-to-day property marketing, events and experiential activations, digital and social content, paid media, vendor and agency relationships, and property marketing budgets. The Marketing Manager also works with tenants, community organizations, event staff, and internal teams to deliver consistent brand experiences and effective, measurable campaigns. The position is based at 4100 Monument Corner Drive, Suite #300, Fairfax, Virginia. Travel to field locations may be necessary. Peterson Companies is a privately owned real estate developer with a portfolio spanning retail, residential, office, self-storage, and industrial properties.
Requirements
- At least 3 years of experience in marketing and communications.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Demonstrated experience developing consumer marketing plans, campaigns, and events.
- Experience managing agencies, vendors, budgets, and cross-functional initiatives.
- Proficiency with Microsoft Office applications, Adobe products, Canva, website content management systems, and email marketing platforms.
- Experience and understanding of digital marketing tools and social media platforms, including paid social, display, search, and email marketing.
- Experience with analytics platforms such as Google Analytics and A/B testing methodologies.
- Strong interpersonal, organizational, and project management skills, including the ability to build relationships, collaborate cross-functionally, and manage multiple initiatives simultaneously.
- Creative, detail-oriented, proactive, and solution-oriented approach.
- Excellent written, verbal, and presentation skills.
- Ability to travel to field locations as necessary.
Nice To Haves
- Marketing and communications experience in retail, real estate, hospitality, or destination marketing environments.
- Working knowledge of Adobe Photoshop and InDesign.
Responsibilities
- Contribute to integrated marketing plans and programs that drive consumer visitation, engagement, and tenant sales for assigned properties.
- Manage the execution of property marketing plans, programming, events, and experiential activations to deliver a high-quality customer experience and measurable business impact.
- Coordinate with vendors, tenants, event staff, security, and contract resources to support smooth event implementation and operational efficiency.
- Manage specialty or on-site activation programs, such as waterfront, seasonal, or amenity-based operations, including vendor coordination, reporting, and performance tracking as applicable.
- Support digital and social marketing programs across websites, social channels, email, and SMS, ensuring engaging content, a strong user experience, and alignment with brand standards.
- Develop and maintain property-level digital content calendars aligned with business priorities, campaigns, and programming.
- Manage paid media initiatives and agency or vendor partners; monitor performance and optimize as needed.
- Ensure brand standards and positioning are applied consistently across campaigns, content, programming, and marketing channels.
- Build working relationships with local community organizations and tenant brands at local, regional, and corporate levels to support initiatives and amplify campaigns.
- Support alternative revenue programs through sponsorships, brand activations, special events, and venue rentals.
- Support departmental special projects, pilots, and cross-property initiatives as assigned.
- Manage marketing budgets for assigned properties and ensure budget targets are achieved.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
