Manager, Marketing - Recruitment Marketing Manager
About The Position
As a Recruitment Marketing Manager, you’ll bring marketing expertise to Walmart’s talent needs, partnering with Talent Acquisition and business teams to develop strategies that connect the right audiences with opportunities at Walmart. You’ll own recruitment marketing for assigned business areas, translating hiring priorities into thoughtful, data-informed strategies and campaigns. From understanding how candidates discover and evaluate employers to shaping messaging, activating paid media and measuring performance, you’ll help create meaningful experiences across the candidate journey while bringing Walmart’s employer brand and Associate Value Proposition to life. The Talent Attraction team’s purpose is to inspire millions to work at Walmart. Its three core pillars are Employer Brand, Recruitment Marketing, and Strategic Sourcing. The team brings Walmart’s brand to life, builds meaningful connections, and helps people see what’s possible at Walmart.
Requirements
- Experience in recruitment marketing, talent attraction, employer branding, or a related field, with a track record of developing and delivering effective marketing strategies and campaigns.
- Experience partnering with Talent Acquisition teams, with a strong understanding of hiring strategies, processes, and challenges and how recruitment marketing can help address them.
- Experience with paid media, including audience targeting, channel strategy, campaign performance, and optimization.
- Strong analytical skills and the ability to turn data and insights into clear recommendations and decisions.
- Excellent relationship-building and communication skills, with the ability to build trust, influence stakeholders, and navigate a large, complex organization.
- Strong project management skills, with the ability to manage multiple priorities, partners, and timelines from strategy through execution.
- A learning mindset and interest in how candidate behaviors, technology, and the recruitment marketing landscape are evolving.
- Bachelor’s degree in Business, Communications, or a related field and 2 years’ experience in marketing or a related field, or 4 years’ experience in marketing or a related field.
Nice To Haves
- Brand Management
- Contract Management
- Marketing
- Responsible for third-party vendor relationships
- Working on cross-functional teams or projects
Responsibilities
- Partner with Talent Acquisition and business teams to understand hiring priorities and talent challenges, identify where recruitment marketing can make an impact, and recommend strategies based on business and audience needs.
- Use audience insights to shape messaging, content, channels, and candidate touchpoints that bring Walmart’s employer brand to life.
- Develop and execute recruitment marketing campaigns that reach and engage priority talent and support hiring goals.
- Partner with agencies and vendors to activate campaigns, manage investments, and leverage their capabilities to support business needs.
- Use data and insights to inform decisions, measure impact, and continuously optimize recruitment marketing efforts.
- Anticipate and adapt to shifts in candidate behavior, media, and emerging technologies to evolve how Walmart reaches and attracts talent.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U education benefit, including tuition, books, and fees for eligible programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
