Social Media & Recruitment Marketing Manager
About The Position
EisnerAmper is seeking a strategic, creative, and data-driven Social Media & Recruitment Marketing Manager to lead the firm’s social media presence for both business audiences and prospective employees. The role brings corporate and careers channel portfolios under an integrated strategy, ensuring the firm brand and employer brand tell a consistent story. On the firm side, the manager translates complex accounting, tax, advisory, and industry topics into approachable content for business leaders and those who influence their decisions. On the talent side, the manager shapes how candidates discover and experience EisnerAmper through its careers channels. This is a hands-on leadership role managing two team members. The manager sets direction, protects the brand, leads an advocacy program for leaders and recruiters, and reports to Marketing and Talent Acquisition leadership. They balance the priorities of both functions and raise tradeoffs early. The role supports thought leadership, business development, firm-wide marketing campaigns, employer branding, and recruitment marketing through organic and paid social initiatives. It also includes monitoring and reporting performance, optimizing content and campaigns, and ensuring platform governance aligns with brand, legal, regulatory, and privacy requirements. EisnerAmper describes itself as one of the largest and fastest-growing accounting and advisory firms. The company offers flexibility to manage workdays in support of work/life balance and highlights its award-winning workplace culture, inclusion, and the value of diverse ideas and experiences. The firm has approximately 475+ partners and 5,000+ employees worldwide.
Requirements
- Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
- At least 5 years of experience managing social media for a professional services or other B2B organization.
Nice To Haves
- Experience using social media to build or strengthen employer branding, recruitment marketing, or marketing to both candidate and client audiences.
- Demonstrated ability to develop social media strategies and campaigns targeting business and executive audiences.
- Strong writing, editing, and storytelling skills, including the ability to translate complex topics into engaging content.
- Experience managing executive social media, employee advocacy, or thought leadership programs.
- Working knowledge of organic and paid social media across LinkedIn, Instagram, Facebook, Twitter, and TikTok.
- Experience with social media management and advocacy platforms; Sprout Social, Oktopost, Ordinal, or similar tools are preferred.
- Familiarity with recruitment CRM platforms.
- Strong analytical skills and experience measuring campaign performance and connecting social activity to business outcomes.
Responsibilities
- Develop and execute an integrated social media strategy across corporate and careers channels.
- Manage content planning and editorial calendars to maintain a cohesive brand presence.
- Identify emerging trends, platforms, and content formats to increase engagement and reach.
- Create social-first content that strengthens brand visibility, personality, and audience connection.
- Support thought leadership, business development, and firm-wide marketing campaigns through organic and paid social initiatives.
- Lead employer branding efforts across careers channels, showcasing culture, employee experiences, and career opportunities.
- Partner with Talent Acquisition to develop recruitment marketing campaigns that attract high-quality talent.
- Strengthen and manage employee, recruiter, and leadership advocacy programs.
- Provide training, guidance, and content resources to help internal stakeholders strengthen their social presence.
- Monitor social communities and engage audiences professionally and authentically.
- Track and report performance metrics and identify opportunities across brand and talent channels.
- Analyze campaign results and audience insights to improve content, targeting, and engagement strategies.
- Deliver regular reporting on social media, employer brand, and advocacy program performance.
- Lead and mentor social media team members while coordinating cross-functional initiatives.
- Ensure content and platform governance aligns with brand, legal, regulatory, and privacy requirements.
- Advise Marketing and Talent Acquisition stakeholders on social media best practices.
Benefits
- Flexibility to manage workdays in support of work/life balance.
- The company reports having received multiple top “Places to Work” awards.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
