Director, Marketing & Recruitment Strategy

Noodle

23h•$95,000 - $105,000•Remote

About The Position

Noodle is a higher education strategy, services, and technology partner that helps universities strengthen resilience, responsiveness, efficiency, and interconnectedness. The Director, Marketing & Recruitment Strategy will lead special consulting projects with university partners, diagnosing barriers to marketing and enrollment performance and developing prioritized action plans. The role spans the full funnel, from demand generation through enrollment and beyond, and requires the ability to assess unfamiliar situations, ask challenging questions, form a defensible point of view, and present recommendations to senior academic leaders. The position is primarily remote and requires residence in the continental United States, close proximity to a major airport, and travel to partner universities up to 20% of the time. Employees need reliable high-speed internet and a quiet, organized workspace for camera-on partner meetings. The role is expected to be available during core business hours, 9 a.m.–5 p.m., with some flexibility in start and end times based on time zone. The position reports to the SVP, Marketing & Enrollment: Strategy & Delivery. The Chief Marketing Officer is the service lead.

Requirements

At least 7 years of experience in digital marketing.
Experience across a range of institution types and program types, with the ability to distinguish what transfers between contexts and what does not.
Direct experience in higher education or working with higher education clients.
Experience leading workshops and presenting to senior stakeholders.
Strong background in market research, competitive analysis, and strategy development.
Deep understanding of the enrollment funnel, from demand generation through matriculation, in online higher education programs.
Experience scoping and structuring consulting engagements, including estimating effort and setting realistic client expectations.
A track record of producing recommendations that clients implement.
Ability to build strong relationships and collaborate across departments.
Must reside in the continental United States and be legally authorized to live and work in the United States.
Must live within close proximity to a major airport and be able to travel to partner universities up to 20% of the time.
Must have reliable high-speed internet and a quiet, organized workspace for camera-on partner meetings.
Must be available during core business hours from 9 a.m. to 5 p.m., with start and end times allowed to flex slightly based on time zone.

Nice To Haves

Agency experience in digital marketing.
Familiarity with marketing automation tools and CRM platforms.
Experience with SEO, paid media, and content marketing strategies.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

Diagnose marketing and enrollment challenges for existing programs and new programs or products, identifying root causes rather than symptoms.
Lead and facilitate workshops and discovery engagements with deans, provosts, program directors, and faculty, supporting effective kickoff and strategy alignment.
Prepare and deliver presentations that secure buy-in from university stakeholders.
Scope engagements with account and business development teams, defining objectives, deliverables, effort, and timelines, and adjusting scope as the diagnosis evolves.
Develop sequenced action plans with owners, timelines, and success measures for Noodle implementation or partner execution.
Use market and user research and competitive analyses to inform positioning and enrollment strategy, using AI tools where useful.
Translate research findings into strategic recommendations for marketing and recruiting decisions across the funnel.
Collaborate with internal teams to shape and refine partner strategy.
Brief internal copywriters, designers, and implementation teams on strategy and deliverables to support effective handoffs.
Analyze performance data and recommend actionable strategic direction across marketing channels, from demand generation through application and enrollment.
Map the student journey with brand and experience strategists, focusing on recruitment-funnel touchpoints.

Benefits

Work from the NYC office or a home office.
Company-provided computer and charger.
401(k) with company match and equity opportunities.
Medical, dental, and vision insurance for employees and their families, including mental health benefits.
Employer-paid life and disability insurance.
Optional supplemental life, accident, critical illness, and hospital insurance.
Health Savings Account and Flexible Spending Accounts.
Commuter benefits and pre-tax benefit options for eligible healthcare, dependent care, and commuting expenses.
Employee Assistance Program.
Paid parental leave.
Wellness initiatives and resources, including a free Calm subscription.
Employee discount program.
Four weeks of paid vacation, 10 paid holidays, and paid sick leave.
Monthly mobile connectivity stipend.
Annual education stipend for lifelong learning.
Growth opportunities.