Director, Recruiting Programs (Recruitment Marketing)
About The Position
The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale. As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross-functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.
Requirements
- 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
- Proven experience leading global or multi-market employer brand and recruitment marketing strategies
- Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
- Hands-on experience with ATS, CRM platforms, and marketing analytics tools
- Demonstrated ability to translate data into actionable insights and business impact
- Experience managing vendors and cross-functional stakeholders
- Proven leadership experience, with strong strategic thinking and execution capabilities
Responsibilities
- Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
- Oversee end-to-end brand development and campaign execution across digital platforms
- Build and manage a cohesive content strategy across LinkedIn, social channels, and campaign touchpoints
- Maintain an integrated content and campaign calendar
- Lead the recruitment awards strategy and external brand positioning
- Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels
- Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
- Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
- Own in-person and virtual hiring event strategy to support hiring demand
- Standardize job posting templates to ensure brand consistency and optimize for search and conversion
- Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness
- Own career site strategy, including content optimization and user experience improvements
- Lead Gartner’s talent community engagement strategy, including email campaigns, nurture journeys etc
- Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed
- Own full-funnel performance analytics, including pipeline health, conversion rates, and ROI
- Define and enforce tracking, attribution, and reporting standards across systems
- Ensure ATS data integrity to support accurate source tracking and campaign attribution
- Forecast budget needs based on hiring plans, historical performance, and market trends
- Continuously optimize campaigns using data, insights, and market intelligence
- Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion
- Collaborate with field recruiting teams to support localized hiring initiatives
- Manage and oversee external vendors and recruitment marketing partners
- Lead a high-performing recruitment marketing and employer branding team
Benefits
- world-class benefits
- highly competitive compensation
- disproportionate rewards for top performers
- hybrid work environment
- flexibility and support
- generous PTO
- 401k match up to $7,200 per year
- opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
