Manager Recruitment Marketing

Lowe's Home Centers•Mooresville, NC

1d•Onsite

About The Position

The Manager of Recruitment Marketing designs recruitment marketing and media strategies to support hiring across all Lowe’s divisions. The role drives top-of-funnel activity, attracts and engages job seekers, and supports candidate conversion through recruitment media best practices and strong candidate experiences. It partners across Lowe’s to understand hiring needs and initiatives, identify difficult markets and roles, and develop timely, targeted campaigns. Campaigns should be inclusive and available in multiple languages. The Manager also works with the Employer Branding team to strengthen Lowe’s position as an employer of choice and stay current on recruitment marketing trends and platforms. The role leads a team that develops and executes recruitment marketing campaigns, manages the recruitment marketing resource plan and budget, and supports talent acquisition initiatives across business units. It uses workforce planning and market intelligence, collaborates with HR and business leaders, analyzes campaign results and functional metrics, and drives continuous improvement. The Manager also coaches and develops team members, supports organizational direction and culture, and contributes to personnel decisions and day-to-day performance management. The position is based at Lowe’s headquarters in Mooresville, North Carolina.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, Human Resources, Business, Management, Organization Development, Data & Analytics, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
Six years of experience managing recruitment marketing for a large-scale organization with high-volume needs, or recruitment advertising agency experience managing enterprise accounts.
Two years of experience directly or indirectly leading and mentoring a team and helping foster or create a great place to work.
Three years of experience managing organic social, paid social, SEM, OTT, geofencing, IP targeting, retargeting, and traditional media such as billboards, newspapers, radio, and mailers.
Experience successfully managing multiple priorities and projects through delivery and implementation under time, budget, and political pressure.
Experience managing relationships with recruitment marketing vendors and partners.
Deep understanding of platforms such as LinkedIn, Glassdoor, Indeed, and programmatic advertising.
Five years of recruitment marketing experience in a high-volume organization or at an agency supporting clients with high-volume hiring needs.

Nice To Haves

Two years of experience working collaboratively to facilitate HR support across numerous locations.
Experience with an ERP system.
Professional certification.

Responsibilities

Design recruitment marketing and media strategies for hiring across all Lowe’s divisions.
Support business-unit talent acquisition initiatives using recruitment marketing platforms and tactics, including paid social, programmatic advertising, SEM, out-of-home and traditional media, mailers, and recruiting events.
Build initiatives using organic, earned, and sponsored media to increase brand awareness, talent engagement, applications, hires, and talent quality.
Partner with business leaders, HR business partners, and talent acquisition leaders to support challenging geographic markets and roles with appropriate campaigns and media.
Collaborate with other Centers of Excellence leads on campaigns aligned with talent acquisition initiatives such as strategic talent sourcing.
Partner with the Director of Talent Sourcing to define candidate experience strategies and programs.
Manage continuous-improvement projects with HR colleagues and external providers as appropriate.
Support end-to-end recruitment marketing and branding processes that meet the needs of candidates, hiring managers, and HR business partners.
Use workforce-planning tools to develop market intelligence plans with leadership and HR business partners.
Partner with the Employment Branding team to maintain consistency across recruitment marketing materials.
Develop an assessment and feedback program for internal recruitment marketing clients.
Manage the recruitment marketing team, resource plan, and budget.
Support major projects, including acquisitions, divestitures, or restructuring, when related to increasing top-of-funnel activity.
Partner with People Analytics to design and develop functional reports and metrics.
Analyze information to assess performance, identify trends, and implement functional improvements; escalate issues and proposed solutions as appropriate.
Stay informed about recruitment marketing trends and provide the director with ideas and information about best practices and developments.
Improve the capabilities of self and the team; identify learning gaps and solutions with the director.
Work with HR Operations to develop, evaluate, and maintain accurate, current process documentation, such as standard operating procedures and work instructions.
Lead team performance and measure results to improve effectiveness and efficiency.
Coach and mentor staff, support team members’ growth and development, and promote continuous learning and customer-service improvement.
Support organizational direction and culture and manage day-to-day employee performance using established company tools and methodology.
Provide input on personnel decisions such as compensation, recognition, transfers, and promotions, as requested.
Ensure company policies and practices are followed and model expected conduct for team members.
Participate in developing and delivering training for internal staff, specialist groups, or others as needed.