Marketing Manager (Partner Marketing)

Wolters Kluwer•Tampa, FL

2d•$98,500 - $172,700

About The Position

The Marketing Manager (Partner Marketing) accelerates Corporate and Legal Compliance’s (CLC) growth by generating demand with and through strategic partners, including resellers, referral partners, and complementary providers. This role is the dedicated marketing owner for the CLC partnership channel, translating partnership strategy into joint go-to-market plans, co-marketing campaigns, partner enablement, and measurable commercial outcomes. The position owns the partner marketing plan, program budget, campaign calendar, and performance reporting. It collaborates with Partnership Operations, segment marketing, product marketing, digital marketing, sales, creative teams, shared services, and agencies to help partners sell to, sell through, and sell with CLC while maintaining consistency with direct-to-customer messaging. The role develops and executes partner marketing strategies and integrated demand-generation programs; creates partner-facing enablement materials and learning journeys; coordinates partner launches; and measures campaign and partner-channel performance, return on marketing investment, pipeline, and revenue. Candidates may be located anywhere in the continental U.S., with a preference for Central or Eastern time zones. Travel of up to 5% is required, primarily for partner meetings, events, and internal planning sessions.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent.
Minimum 8 years of experience in partner marketing, channel marketing, B2B marketing, B2C marketing, demand generation, or a related field, or equivalent.
Demonstrated experience with partner or sales enablement and integrated campaign planning and execution.
Strong project management, stakeholder management, communication, and analytical skills.
Ability to translate strategy into executable plans.
Experience measuring marketing performance and return on investment.
Proficiency with Microsoft Office applications.
Experience with Salesforce and a marketing automation platform such as Eloqua or an equivalent solution.
Experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools.
Ability to travel up to 5%, primarily for partner meetings, events, and internal planning sessions.

Nice To Haves

Familiarity with partner portals, enterprise partner programs, partner communities, indirect routes to market, marketplace programs, referral or affiliate programs, and marketing development fund processes.

Responsibilities

Own the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar, and program budget aligned with the indirect go-to-market strategy and CLC growth priorities.
Build relationships with marketing leaders at select partner accounts and apply business and financial acumen in partner conversations.
Assess partner opportunities and recommend marketing approaches based on partner model, audience, commercial potential, readiness, and available resources.
Create joint marketing plans with priority partners, defining audiences, value propositions, tactics, responsibilities, timelines, investment requirements, and success measures.
Segment partners by type, maturity, solution area, commercial potential, and readiness, and define differentiated engagement and enablement paths.
Partner with the Partnership team on onboarding, quarterly planning, and ongoing growth opportunities.
Plan, develop, and execute integrated co-marketing programs that generate partner-sourced and partner-influenced leads, pipeline, cart sales, revenue, and share-of-wallet expansion.
Lead partner marketing activities such as webinars, events, email programs, digital campaigns, marketplace or listing presence, launch support, referral programs, and partner promotions.
Orchestrate campaign delivery across internal shared services, creative resources, marketing operations, digital teams, and external agencies.
Ensure campaigns have clear objectives, audience definitions, calls to action, tracking requirements, lead follow-up processes, and optimization plans.
Develop partner enablement materials, including pitch decks, one-sheets, sales kits, landing pages, website copy, email and newsletter content, webinar materials, product launch kits, and trade-show assets.
Create reusable toolkits that help partners promote CLC offerings consistently and efficiently.
Coordinate with product and segment marketing to adapt approved positioning, messaging, customer insights, and direct-to-customer assets for partner audiences and routes to market.
Design structured partner onboarding and learning journeys, including role-based training, certification programs, and self-service education resources.
Work with internal and external creative resources to deliver high-quality, brand-compliant materials.
Serve as the primary CLC marketing counterpart to the Partnership team and participating partner organizations.
Coordinate priorities, calendars, messaging, and execution with segment, product, digital, sales, BU marketing, creative, legal, and compliance stakeholders.
Facilitate clear roles, decisions, timelines, and escalation paths across joint initiatives.
Align partner marketing and enablement strategies to partner business plans, adoption priorities, retention objectives, and expansion opportunities; develop quarterly engagement plans for priority partners.
Build strong working relationships with partner stakeholders while balancing partner needs with CLC strategy, brand standards, budget, and capacity.
Own partner launch-readiness planning for new partnership offerings, including readiness criteria, dependencies, milestones, assets, go/no-go decisions, and post-launch follow-through.
Coordinate with Partnerships, Product, Sales, Legal, Finance, and Partner Success to confirm partners have approved positioning, training, sales materials, contractual and legal resources, pricing guidance, support processes, and escalation paths before launch.
Own the plan and process for measuring partner marketing outcomes and return on marketing investment.
Define and report performance across campaign engagement, partner-sourced and partner-influenced leads, opportunities, pipeline, revenue, cart sales, cross-sell or upsell, and enablement adoption.
Partner with Rev Operations to support lead-to-revenue tracking for indirect routes to market and establish reliable campaign and attribution practices.
Provide executive-ready partner insights on engagement, opportunity generation, adoption and enablement gaps, program results, and recommendations.
Use performance insights to optimize campaigns, recommend investment shifts, and communicate results to marketing and partnership leadership.